How many times have you liked a post by a company or a brand you follow, commented on it, or asked a question – and received no reply? I have, many many times. And I don’t like it. In today’s world, where it’s very hard to keep someone’s attention for more than a couple of seconds, we should appreciate fans and friends who actually take the time to engage with us, showing us that they appreciate the post, or are interested to find out more about it. That’s why next time when someone comments on your post, take the time to say thank you and respond back.
What’s the purpose of being on social media, if we don’t want to be social? That was our belief at LA76 since the very beginning, and when I saw this quote by Ryan Bonnici, I immediately adopted it! We should always keep it present.
The ultimate goal of social media is to be just that – social – and we want to hear from our audience, learn what they like and dislike, and keep creating cool stuff for them to enjoy. Ryan Bonnici, senior director of global marketing at HubSpot
Coming soon: Twitter announces changes which will allow us to express even more in 140 characters
Over the past decade, the Tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more. In the past few months they’ve added the ability to poll your community, react quickly and cleverly with GIFs, and share and enjoy Periscope broadcasts in Tweets.
In the coming months Twitter announced changes to simplify Tweets including what counts toward your 140 characters. For instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters. Here’s what will change:
Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!
Retweet and Quote Tweet yourself: The Retweet button will be enabled on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly. If you’re worried that you’ll see all the replies between members of your feed, don’t; only new tweets that start with the @username will be seen by all followers; any replies after that will still be only seen by those that follow both you and the @username account. “If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly,” Twitter noted.
Three new ways to make most of your 140 characters on Twitter:
Room to chat: Characters are for conversations, not usernames
Show more: Photos, polls, and more won’t cut into your character count
Say it again: Retweet or quote tweet your tweets and replies
These updates will be available over the coming months. Twitter announced that in addition to the changes outlined above, they’re exploring ways to make existing uses easier and enable new ones, all without compromising the unique brevity and speed that make Twitter “the best place for live commentary, connections, and conversations.”
Some say these and previous Twitter changes are an attempt from keeping Twitter from ‘dying’. We think Twitter is far from dying. Although it might not be as widely used and popular as Facebook, and growing in popularity like Instagram and Snapchat, Twitter is a tool that connects you directly, and gives you access to people you otherwise might not have the access to. We look forward to seeing how these changes will be implemented and accepted, and how Twitter will continue evolving together with its users.
If you love Meerkat and Periscope, but wish both of these apps would offer more functionalities than ‘just’ live streaming, try Katch! Katch enables you to easily record, permanently archive and automatically publish your broadcasts from either of the apps with one tweet.
How Katch works:
– Sign into Katch.me and connect it to your Meerkat or Periscope accounts (or both)
– Open your favorite live streaming app
– Add #katch hashtag to your title
– Tap the Twitter icon so Katch can see your stream
– Katch starts recording your stream, including your comments and hearts
– After you end your broadcast, @KatchHQ will send you a link on Twitter
– Tap on the link to view your replay
– You can play, fast forward and rewind your video
– You can also view and scroll through all your comments
– All your broadcasts are stored permanently in the cloud.
Our social media strategies are constantly evolving, adapting and changing. And while you probably map out your social media strategy each year, and have is as a part of general marketing strategy of your brand or company, we all know that adaptation and flexibility is key, and that the only constant thing is change.
And while it’s hard to predict what the future holds for social media, there are certain trends that can be pinpointed. Below are 10 social media trends for the next decade, as predicted by Peter Kim from Cheil.
10 Social Media Trends for the Next 10 Years:
The way consumers use sites and the way brands participate and engage have changed fundamentally over the past 10 years. Brands must adopt customer relationship and engagement strategies that harness data for long-term growth.
Social media has long escaped the scrutiny of the chief financial officer and it’s time for brands to monetise social media efforts. Fashion brands, such as Burberry and Ralph Lauren, understand this and have made their runway videos shoppable. Now, every brand should incorporate financial calls to action in social media content.
** Facebook, Pinterest and Instagram have or are in the process of introducing Buy buttons already.
Consumers are finding it increasingly difficult to digest long-form content. When browsing, users want to get to the heart of the message as quickly as possible. The more snackable a brand makes its content, the more social it will be. Easy to understand means easy to share, which translates into better results for content and campaigns.
Currently, ad placement and publishing in social is a manual process. This will evolve to better utilise data and computers. Most advertisers are already shifting display and video budgets into this type of media buying, and social media will follow suit. Why? All consumers hate ads because of interruption, irrelevance and clutter. Programmatic placement (the insertion of ads and native content into social media sites) can help drive context, relevance and efficiency of messaging.
The power of our increasingly powerful mobile devices as social utilities are where great potential lies. The ability to develop transformative applications that connect individuals to individuals but also societies to societies holds great potential.
Increasingly powerful and affordable technology allows people to create more content than ever before. In fact, 90% of the world’s data has been created over the past two years. Because of this information overload, people will filter out messages to hear only what they want to hear, creating segmented and sheltered media channels.
Social media sites act as brand graveyards, filled with the tombstones of dead campaigns that were only meant to survive a single campaign. From TV commercials and billboards to microsites and social media accounts, brands must focus on using platforms for long-term relationship building.
China currently contributes the greatest percentage to global GDP growth. However, many Chinese social media sites remain focused on the local market. Over the next 10 years, these sites will shift their focus beyond the “great firewall” and enter overseas markets.
With all the excitement about wearables, it’s easy to forget about the internet of things. More importantly, it’s the concept of addressability – the ability for a device to receive a message or signal – that brands need to figure out. The natural evolution of consumer devices is into implantables, which are the ultimate personal technology.
Some brands, such as Dove and Nike, have discovered that supporting social good can have a greater impact than feeding individual egos. Other brands will follow suit and use social media efforts to look at the long tail, identifying opportunities to foster empowerment and equality aligned with brand values.
Brands must change their mindset to engage successfully in the future. Marketers must embrace their inner digital geek and learn to love technology. To harness trends, they must look beyond their borders, specifically to the east where Asia leads the way. Realising that their current techniques are outdated will lead brands to new strategies for success in the next decade.
What do you think are the social media trends for the next decade? Leave a comment below. It will be interesting to see in a couple of years how these predictions stand in that time’s reality.
Hola, we hope you had a fabulous Easter! We’re back on our blog after a short break, but that doesn’t mean we haven’t been busy! We spent the month of February renovating our office, which got devastated during hurricane Odile, and we’re quite pleased how the works are turning out. Our thinking hammocks are back, and we now have two new cool spaces for brainstormings and gatherings, which is super nice. I’m sure we’ll be using them with pleasure and create some fantastic ideas around them. There are some details still missing, but I think that design is a never-ending process in general; there is just always something that you can still improve on, add on. Then March was marked with this happy event, and gatherings with family and friends which visited us all the way from Slovenia, Serbia, Australia, Canada, US, mainland Mexico and Baja.
We have a couple of very exciting projects at the LA76 office currently, about which I will write more once they are launched, but here I will mention a re-branding of a hair & make up company, with new corporate visual identity and a responsive website, a communications strategy for a financial consulting company, exciting new marketing strategy for a book launch, social media contest for a restaurant, vacation / real estate photography of a stunning beachfront home, a collaboration with a new Slovenian magazine, and more.
We’ve also decided to explore more of our beautiful Baja. This Easter we hiked one of the hills near Todos Santos, only to discover a location of the antique port, a home of sea lions and a new favorite picnic spot. It was spectacular, and we’re already planning new adventures.
What are you up to lately? Share with us in the comments below.
If picture says more than a thousand words, than video says even more. It’s no secret that photos, video and any visual content is very important for your social media strategy; not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer.
While we only remember about 20% of what we read, we retain as much as 80% of what we see. (tweet)
But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to be good.
But what exactly does “good” mean when it comes to visual content? There’s a lot to it: great topic, proper dimensions adjusted for publishing in each social media channel, effective design, attractive colors, promotional strategy … and a game plan to maximize your ROI.
To help you create that game plan and boost engagement with your visual content, HubSpot teamed up with Market Domination Media to create the infographic below. It’s really useful and I hope it’ll help you in planning your upcoming social media strategy and next social media activities.
If you have questions about visual content, content marketing, social media strategy, infographics or anything else related to promoting your brand online and engaging in the social media world, send us an email here.
Branding is one of the most important aspects of any business, and it is equally important for large or small businesses, retail or B2B. In addition to branding, an effective brand strategy will give you a major edge in increasingly competitive markets.
And while branding is an immense topic we certainly can’t explain in just one blog post, it is important for your small business to have a brand. If you don’t know where to start or what to do, start from the beginning. Here is what we recommend.
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand stands for who you are, who you want to be and who people perceive you to be.
3 Foundations of Brand Building for Your Small Business:
1. Get a great logo
The foundation of your brand is your logo. They’re the shorthand — the visual cue — used to communicate a brand’s culture, behavior, and values. Logos are instantly recognizable, and can provide the base upon which a brand can be built. Place your logo everywhere. Your website, business cards, email signature, packaging, company car, newsletters and other promotional materials should integrate your logo and communicate your brand.
2. Get a website
About 48 percent of people have cited a website’s design as being the number one factor when judging whether a site is credible or not, and an overwhelming 94 percent of people have cited a website’s design as being the reason they mistrusted or rejected a site. If you don’t nail this most basic form of design and aesthetics, you’re not going to communicate efficiently. More importantly, you won’t be trusted.
If you are just starting out and thinking whether you should even have a website, the answer is yes, absolutely! Today a website is like an ID of a business, and not having a website can cause a mistrust of your prospect customers or clients. Your website can be simple, but make sure it is nicely designed, functional, effective in what you want to achieve, and that is promotes your brand.
3. Have an engaging social media presence
Today, brand presence on social media has become a marketing imperative. It allows brands to showcase their expertise, cement their place in communities as industry experts, do valuable market research, network with others, and show off what the brand is about. If a logo can be considered a brand’s face, social media is its voice. It allows brands to engage with followers and supporters, and personify the business.
And while the abundance of social media channels might feel overwhelming for a small business, especially when starting up, it is important to define at least one social media channel most used by your target audience, and engage there.
A strong social media presence has tangible results, too. In fact, it has a 100 percent higher lead-to-close rate than outbound marketing tactics. About 72 percent of marketers have also said that social media has helped them close deals, and another 45 percent of people have reported making new partnerships through social media.
Another benefit of using social media is that if you do decide to do any marketing there, it will be much less expensive than traditional print, radio or TV ads.
“If a logo can be considered a brand’s face, social media is its voice.”
Other branding tips for your small business:
Write down your brand messaging. What are the key messages you want to communicate about your brand? If you have employees, they should be aware of your brand attributes.
Integrate your brand. Branding extends to every aspect of your business – how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal.
Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
Be true to your brand. Customers won’t return to you, or refer you to someone else, if you don’t deliver on your brand promise.
Be consistent. Consistency involves all of the above and is the most important thing for your brand and your business. If you can’t do this, your attempts at establishing a brand will fail.
Brand building takes time, work and dedication. But, if you want to build your brand, and be successful at it, you need to take action. You need to make sure your company is always in sight, and interact with people once it catches their eye. Though it can take time to build up a small business’s brand, it’s something that has to be done.
Brand Building for Small Business, Case Study: Acapulco Chairs Baja
LA76 Strategic Design team has been approached by Acapulco Chairs Baja, a small business based in Los Cabos, a start-up who had the desire and vision of creating a brand, which would help promote the icon of Mexican design, Acapulco chair, and deliver it to its customers worldwide. As a start-up they didn’t have a large budget to begin with, but they knew that having a brand presence was crucial to developing their business. We developed a logo for them and a simple website with the main feature: online store.
Because of the complexity of shipping items from Baja California Sur across the borders of Mexico (because we are a border state with US, we have different rules and laws that concern shipping items across the border, which involve dealing with customs for each single shipping), we decided to use a young Mexico based shopping platform Kichink, which enables secure shopping and payments, and shipping with DHL, and takes much of the company’s burden of dealing with shipping and customs.
The website also features a blog, where they feature homes and decor ideas with Acapuco chairs.
Because of the size of the business, the owners didn’t want to heavily engage in many social media platforms, but have chosen to be present on Facebook and Instagram, which allows them to share photographs and engage with their public.
Phase 1 of this project is now completed, and we have begun planning Phase 2, which will involve a newsletter, packaging and some other items.
If you have any question about building a brand or regarding promoting your small business, please send us an email to info@LA76.com. We’d be glad to help!
There are many faces of marketing, and they are constantly changing. With the rise of social media in the last couple of years, the importance of content marketing has risen as well. Are you using it yet? Marketo did a great infographics, which encompasses a variety of statistics and other information on how content marketing is being used by companies. You might find it interesting as well:
With so many social media channels that people are using every day, it may be hard for you as a professional or a business to chose the one – or the ones – to use for your needs. Leverage Media came up with a neat infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized. We thought you might find it useful in deciding how to leverage your time on social media platforms:
Social media comparison chart:
20 million active users (70 million total users)
Social site that is all about discovery
Largest opportunities are in decor, crafts/diy, cooking, health, and fashion
Users are 17% male and 83% female
241 million active users (over 600 million total users)
micro blogging social site that limits posts to 140 characters
largest penetration in the US but spreading slowly and steadily
5,700 tweets happen every second
Social sharing site that has over 1 billion users worldwide
Largest opportunities communicating with consumers in a non-obtrusive way
Users share 1 million links every 20 minutes
200 million active users
Social sharing site all around pictures and now 15 second videos
Many brands are participating through the use of hashtags and posting pictures consumers can relate to
Most followed brand is National Geographic
540 million active users
Social network built by Google that allows for brands and users to build circles
Not as many brands active but the ones that are tend to be a good fit with a great following
25 – 35 year olds are most active
300 Million users
Business oriented social networking site
Brands that are participating are corporate brands giving potential and current associates a place to network and connect