Social Media Should be Just That – Social

How many times have you liked a post by a company or a brand you follow, commented on it, or asked a question – and received no reply?  I have, many many times.  And I don’t like it.  In today’s world, where it’s very hard to keep someone’s attention for more than a couple of seconds, we should appreciate fans and friends who actually take the time to engage with us, showing us that they appreciate the post, or are interested to find out more about it.  That’s why next time when someone comments on your post, take the time to say thank you and respond back.

What’s the purpose of being on social media, if we don’t want to be social?  That was our belief at LA76 since the very beginning, and when I saw this quote by Ryan Bonnici, I immediately adopted it!  We should always keep it present.

The ultimate goal of social media is to be just that – social – and we want to hear from our audience, learn what they like and dislike, and keep creating cool stuff for them to enjoy.
Ryan Bonnici, senior director of global marketing at HubSpot

New Twitter Changes Allow you to Express More in 140 Characters

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Coming soon: Twitter announces changes which will allow us to express even more in 140 characters

Over the past decade, the Tweet has evolved from a simple 140-character text message to a rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more.  In the past few months they’ve added the ability to poll your community, react quickly and cleverly with GIFs, and share and enjoy Periscope broadcasts in Tweets.

In the coming months Twitter announced changes to simplify Tweets including what counts toward your 140 characters.  For instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters. Here’s what will change:

Replies: When replying to a Tweet, @names will no longer count toward the 140-character count.  This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.

Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!

Retweet and Quote Tweet yourself: The Retweet button will be enabled on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.

Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.)  If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly. If you’re worried that you’ll see all the replies between members of your feed, don’t;  only new tweets that start with the @username will be seen by all followers; any replies after that will still be only seen by those that follow both you and the @username account.  “If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly,”  Twitter noted.

Three new ways to make most of your 140 characters on Twitter:

  1. Room to chat: Characters are for conversations, not usernames
  2. Show more: Photos, polls, and more won’t cut into your character count
  3. Say it again: Retweet or quote tweet your tweets and replies

These updates will be available over the coming months.  Twitter announced that in addition to the changes outlined above, they’re exploring ways to make existing uses easier and enable new ones, all without compromising the unique brevity and speed that make Twitter “the best place for live commentary, connections, and conversations.”

Some say these and previous Twitter changes are an attempt from keeping Twitter from ‘dying’. We think Twitter is far from dying. Although it might not be as widely used and popular as Facebook, and growing in popularity like Instagram and Snapchat, Twitter is a tool that connects you directly, and gives you access to people you otherwise might not have the access to. We look forward to seeing how these changes will be implemented and accepted, and how Twitter will continue evolving together with its users.

Source: here and here. Image source here.

Social Media Tips: Get More From Meerkat and Periscope with Katch

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If you love Meerkat and Periscope, but wish both of these apps would offer more functionalities than ‘just’ live streaming, try Katch!
Katch enables you to easily record, permanently archive and automatically publish your broadcasts from either of the apps with one tweet.  

How Katch works:
– Sign into Katch.me and connect it to your Meerkat or Periscope accounts (or both)
– Open your favorite live streaming app
– Add #katch hashtag to your title
– Tap the Twitter icon so Katch can see your stream
– Katch starts recording your stream, including your comments and hearts
– After you end your broadcast, @KatchHQ will send you a link on Twitter
– Tap on the link to view your replay
– You can play, fast forward and rewind your video
– You can also view and scroll through all your comments
– All your broadcasts are stored permanently in the cloud.

Katch is a free app, sign up for it at www.katch.me.

If you need help with your live video marketing or social media marketing strategy, email us at info@LA76.com. We’d be glad to be of help!

10 Social Media Trends for the Next 10 Years

 

10 social media trends

Our social media strategies are constantly evolving, adapting and changing.  And while you probably map out your social media strategy each year, and have is as a part of general marketing strategy of your brand or company, we all know that adaptation and flexibility is key, and that the only constant thing is change.

And while it’s hard to predict what the future holds for social media, there are certain trends that can be pinpointed.  Below are 10 social media trends for the next decade, as predicted by Peter Kim from Cheil.

10 Social Media Trends for the Next 10 Years:

1. Evolving
The way consumers use sites and the way brands participate and engage have changed fundamentally over the past 10 years.  Brands must adopt customer relationship and engagement strategies that harness data for long-term growth.

2. Shoppable
Social media has long escaped the scrutiny of the chief financial officer and it’s time for brands to monetise social media efforts.  Fashion brands, such as Burberry and Ralph Lauren, understand this and have made their runway videos shoppable.  Now, every brand should incorporate financial calls to action in social media content.
** Facebook, Pinterest and Instagram have or are in the process of introducing Buy buttons already.

3. Snackable
Consumers are finding it increasingly difficult to digest long-form content.  When browsing, users want to get to the heart of the message as quickly as possible.  The more snackable a brand makes its content, the more social it will be.  Easy to understand means easy to share, which translates into better results for content and campaigns.

4. Automated
Currently, ad placement and publishing in social is a manual process.  This will evolve to better utilise data and computers.  Most advertisers are already shifting display and video budgets into this type of media buying, and social media will follow suit.  Why?  All consumers hate ads because of interruption, irrelevance and clutter.  Programmatic placement (the insertion of ads and native content into social media sites) can help drive context, relevance and efficiency of messaging.

5. Connective
The power of our increasingly powerful mobile devices as social utilities are where great potential lies.  The ability to develop transformative applications that connect individuals to individuals but also societies to societies holds great potential.

6. Filtered
Increasingly powerful and affordable technology allows people to create more content than ever before.  In fact, 90% of the world’s data has been created over the past two years. Because of this information overload, people will filter out messages to hear only what they want to hear, creating segmented and sheltered media channels.

7. Integrated
Social media sites act as brand graveyards, filled with the tombstones of dead campaigns that were only meant to survive a single campaign.  From TV commercials and billboards to microsites and social media accounts, brands must focus on using platforms for long-term relationship building.

8. Chinese
China currently contributes the greatest percentage to global GDP growth. However, many Chinese social media sites remain focused on the local market.  Over the next 10 years, these sites will shift their focus beyond the “great firewall” and enter overseas markets.

9. Subcutaneous
With all the excitement about wearables, it’s easy to forget about the internet of things.  More importantly, it’s the concept of addressability – the ability for a device to receive a message or signal – that brands need to figure out.  The natural evolution of consumer devices is into implantables, which are the ultimate personal technology.

10. Empowering
Some brands, such as Dove and Nike, have discovered that supporting social good can have a greater impact than feeding individual egos.  Other brands will follow suit and use social media efforts to look at the long tail, identifying opportunities to foster empowerment and equality aligned with brand values.

Brands must change their mindset to engage successfully in the future. Marketers must embrace their inner digital geek and learn to love technology.  To harness trends, they must look beyond their borders, specifically to the east where Asia leads the way.  Realising that their current techniques are outdated will lead brands to new strategies for success in the next decade.

What do you think are the social media trends for the next decade?  Leave a comment below.  It will be interesting to see in a couple of years how these predictions stand in that time’s reality.

Work in Progress

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Re-branding process, work in progress. Taken from one of the idea sheets of our designer.

Hola, we hope you had a fabulous Easter!  We’re back on our blog after a short break, but that doesn’t mean we haven’t been busy!  We spent the month of February renovating our office, which got devastated during hurricane Odile, and we’re quite pleased how the works are turning out.  Our thinking hammocks are back, and we now have two new cool spaces for brainstormings and gatherings, which is super nice.  I’m sure we’ll be using them with pleasure and create some fantastic ideas around them.  There are some details still missing, but I think that design is a never-ending process in general; there is just always something that you can still improve on, add on.  Then March was marked with this happy event, and gatherings with family and friends which visited us all the way from Slovenia, Serbia, Australia, Canada, US, mainland Mexico and Baja.

We have a couple of very exciting projects at the LA76 office currently, about which I will write more once they are launched, but here I will mention a re-branding of a hair & make up company, with new corporate visual identity and a responsive website, a communications strategy for a financial consulting company, exciting new marketing strategy for a book launch, social media contest for a restaurant, vacation / real estate photography of a stunning beachfront home, a collaboration with a new Slovenian magazine, and more.

todos-santos-hiking-LA76-photography

We’ve also decided to explore more of our beautiful Baja.  This Easter we hiked one of the hills near Todos Santos, only to discover a location of the antique port, a home of sea lions and a new favorite picnic spot.  It was spectacular, and we’re already planning new adventures.

What are you up to lately?  Share with us in the comments below.

Social Media Quotes: Bruce Springsteen

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“An audience is not brought to you or given to you; it’s something that you fight for.”
– Bruce Springsteen

This is true also when it comes to social media, where it’s vital to grow the right kind of audience and to work to keep them engaged and invested.

How Content Marketing Competes with Traditional Advertising [Infographic]

There are many faces of marketing, and they are constantly changing. With the rise of social media in the last couple of years, the importance of content marketing has risen as well. Are you using it yet? Marketo did a great infographics, which encompasses a variety of statistics and other information on how content marketing is being used by companies. You might find it interesting as well:

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Source: Marketo