Social Media Marketing Workshop with MTSU Students

social media marketing workshop in cabo san lucas with MTSU students

LA76 Strategic Design owner Romana Lilic had the pleasure of collaborating with Middle Tennessee State University, MTSU, in the past month.  A group of students, mostly coming from the field of marketing, public relations, advertising, but also leisure, tourism, sports and history, came to Cabo San Lucas by the guidance of Professor John Bodle, School of Journalism, MTSU, to get some first hand experience in their field of interest from professionals and businesses, to exchange knowledge, and not the least, enjoy sunny Cabo San Lucas.

During the four meetings with students, we focused mostly on the communications and social media marketing aspect of business here in Cabo San Lucas.  We talked about the overall communications process and dealing with clients. During our social media workshop we learned how to create a social media plan and editorial calendar. We created editorial calendars for  real clients from different fields of industries, and drew examples how they can apply what we’ve learned to their environment, knowledge, and companies they work with.

Besides learning about marketing, social media, public relations, advertising and business in general, the students had a rich program of getting to know the local culture, food, history and nature. They went snorkeling, deep sea fishing, snuba diving, parasailing. They visited the famous Art Walk in San Jose del Cabo, and learned how to cook real Mexican food with the locals. Not to forget, they shortened their cold Tennessee winter for three sunny weeks in Cabo.

Personally, I loved how engaged, interested and willing to learn the students were. I loved their fresh perspective on Cabo, business, and living, their enthusiasm and humor.  It was our pleasure being part of MTSU’s Study Abroad program, and we look forward to it becoming a tradition!

Thank you for everything John, Vanessa, Sawyer, Sydney, Chelsea, Kimberly, Diana, Montana, Shira and Rachel!

#IAmTrueBlue

The Best Online Tools to Schedule and Post on Instagram

instagram-scheduling-2015

Instagram has quickly grown from a fun and trendy mobile phone app to a massive and influential social network, which is now even bigger than Twitter.  Last December Instagram shared their latest statistics; there are 300 million active monthly Instagram users, and 75 million daily Instagram users.

Many companies have added Instagram to their list of primary social media channels, and if you are managing social media for you personally, for your company, and even more so if you are managing Instagram for more companies, you know that  juggling with different Instagram accounts can be hard sometimes.  Especially so, because Instagram app doesn’t allow you to manage multiple accounts and schedule posts, which requires logging out and back in when posting between accounts.  While we don’t approve of scheduling posts for the sake of spamming your followers, we do think scheduling Instagram posts can be of great help so you can plan your posts accordingly when you are pressed with time, and prepare high-quality images to share with your followers.

While there are several scheduling only tools for Instagram – they don’t enable you to publish posts on Instagram, but allow scheduling, and when it’s time for publishing, they will send you a reminder, so you can go to the app and do it yourself (this is not convenient when you have no access to your phone or if your phone battery dies).  Among these scheduling only Instagram tools are Latergramme and TakeOff.

If you are looking for a tool that will help you schedule AND post on Instagram, then I recommend you to try these two:

1. Schedugram

instagram-schedluling-schedugram

ScheduGram is for social media managers who need an easier way to manage Instagram for their clients and brands. Schedugram features web uploading, scheduling, and supports multiple accounts.   I have been testing Schedugram in early 2014, when they were just starting out, and gave them a second try this spring as well.  What I love about ScheduGram is the ability to upload, schedule and post Instagram posts for multiple accounts – after you schedule your post, the tool will publish it as scheduled, you won’t need to approve or push the post to go out.  Their photo editing tool is fantastic, you’ll be able to crop your photo, fix colors or add filters.  You can also do bulk uploads and add multiple users for the account, so your team members can help you with scheduling.  Schedugram also allows unlimited uploads of both photos and videos, and unlimited invited users.  Schedugram lets you see scheduled posts, but you can’t see the previously published posts.  Scheduled posts are lined up in your Scheduled Posts page.

The pricing of Schedugram is set of $20 USD for an Instagram account with less than 10,000 followers.  ScheduGram offers 7 day free trial.

2. Onlypult

instagram scheduling-onlypult

I’ve learned about Onlypult Instagram scheduling and posting tool about 10 days ago.  I decided to test it out, and 7 days into using the service, I really like it and have decided to stay with this tool instead of Schedugram.  OnlyPult also allows you to manage multiple accounts, upload your photos through the web, schedule them, and add multiple users (there are different pricing plans that allow you different types of usage).

Onlypult has a very user friendly dashboard.  Each connected account has it’s own tab where you can see scheduled posts, review the page with already published posts (even the posts you published before joining Onlypult), you can see your scheduled posts in a calendar view, which I find a neat feature, so you can plan your campaigns or posts accordingly.  In the future, Onlypult is promising to add analytics as well, and they have a Planner feature, which is similar to Buffer Schedule, where you can set up posting times, and when adding new posts, Planner can add them up and publish as you scheduled.  While I think Onlypult tool is more user friendly than Schedugram, I prefer Schedugram’s photo editing tool, which is more advanced and useful as in Onlypult.

Onlypult pricing is more accessible than with SheduGram; START plan with 3 Instagram accounts and 1 man management costs $12 USD/month, SMM plan with 7 Instagram accounts and 2 man management costs $20 USD/month, AGENCY plan with 20 Instagram accounts and 3 man in management costs $39 USD/month.  Onlypult also offers 7 day free trial.

Are you using an Instagram scheduling and/or posting tool, or have any questions regarding Instagram?  Share your favorites, comments and questions with us in the comments below.

You can find me on Instagram here.  Screenshots made with Place it app.