“Why do we need a corporate blog?“, “Do we need a corporate blog, if we already have Facebook Page and Twitter?“, “Is corporate blogging even necessary?“… These are just a couple of questions I often get asked. You already might imagine my answer – my answer is YES!
In the past years, since we’ve started helping our clients with their online presence, we have received an amazing feedback (both from clients and their customers), and some outstanding results, which made the investment in the online presence more than worth it. A research from Hubspot confirms our experiences. So if you are hesitating to trust my word, here are some numbers to support it. The Hubspot report “Marketing Benchmarks from 7000+ Businesses“, which shows some excellent statistics you might find useful in giving a reason and a meaning to your social media presence, has been made by analyzing more than 7,000 of their clients.
According to the report and our experiences, the more content you create, the more posts you publish, the greater your traffic and leads. And the more pages you have on your website, the more traffic you get.
Keep adding pages to your website. Companies with between 51 and 100 pages on their site generate 48% more traffic than companies with between 1 and 50 pages.
Both B2B and B2C companies with 101 to 200 pages generate 2.5 times more leads than those with 50 or fewer pages.
As regards corporate blogging – the more posts you have, the higher will be your traffic. And not only that; blogging also increases sales leads. Companies that increase blogging from 3-5 times per month to 6-8 times per month almost double the number of leads they get. The number of leads generated also picks up substantially when you reach 300 pages on your site.
Some other results by analyzed businesses:
- Companies that blog 15 times or more per month get 5-times more traffic than companies that don’t blog.
- B2B companies that blog only 1-2 times per month generate 70% more leads than those who don’t blog
- An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles.
- B2C companies see a 59% increase in traffic after growing total blog articles from 100 to 200 total.
- The average company with 100 or more total blog articles is more likely to experience continued lead growth.
- Companies with over 200 blog articles have more than 5x the leads that those with 10 or fever.
Landing pages are another way to generate leads. the more of them you have, the better. companies experience a 55% increase in leads by increasing the number of landing pages from 10 to 15.
Twitter: Companies with 51 to 100 followers generate 106% more traffic than those with 25 or fewer. B2C companies experience a larger increase in traffic than B2B companies after crossing 1,000 Twitter followers.
Facebook: The average company saw a 185% increase in traffic after crossing 1,000 Facebook likes.
What do You think? Do you have a personal or corporate blog? What are the results? I would love to hear your comments and thoughts in the comments below.
About the study: This Hubspot study “Marketing Benchmarks from 7,000+ Businesses” is based on real results from Hubspot’s 7,000+ customers. They analyzed the relationships between key inbound marketing activities and the volume of traffic and leads that correlate with those activities. Hubspot specifically looked at website pages, landing pages, blogging, and Twitter and Facebook reach.
You can download the entire study here.