Social Media Marketing Workshop with MTSU Students

social media marketing workshop in cabo san lucas with MTSU students

LA76 Strategic Design owner Romana Lilic had the pleasure of collaborating with Middle Tennessee State University, MTSU, in the past month.  A group of students, mostly coming from the field of marketing, public relations, advertising, but also leisure, tourism, sports and history, came to Cabo San Lucas by the guidance of Professor John Bodle, School of Journalism, MTSU, to get some first hand experience in their field of interest from professionals and businesses, to exchange knowledge, and not the least, enjoy sunny Cabo San Lucas.

During the four meetings with students, we focused mostly on the communications and social media marketing aspect of business here in Cabo San Lucas.  We talked about the overall communications process and dealing with clients. During our social media workshop we learned how to create a social media plan and editorial calendar. We created editorial calendars for  real clients from different fields of industries, and drew examples how they can apply what we’ve learned to their environment, knowledge, and companies they work with.

Besides learning about marketing, social media, public relations, advertising and business in general, the students had a rich program of getting to know the local culture, food, history and nature. They went snorkeling, deep sea fishing, snuba diving, parasailing. They visited the famous Art Walk in San Jose del Cabo, and learned how to cook real Mexican food with the locals. Not to forget, they shortened their cold Tennessee winter for three sunny weeks in Cabo.

Personally, I loved how engaged, interested and willing to learn the students were. I loved their fresh perspective on Cabo, business, and living, their enthusiasm and humor.  It was our pleasure being part of MTSU’s Study Abroad program, and we look forward to it becoming a tradition!

Thank you for everything John, Vanessa, Sawyer, Sydney, Chelsea, Kimberly, Diana, Montana, Shira and Rachel!


Social Media Marketing Workshop


This week I gave a 2-day social media marketing workshop at Alegranza Resort, in San Jose del Cabo, Baja California Sur, Mexico, and I am really pleased with the response and things, which we were able to learn and achieve in 2 days. We will be having follow up sessions during the next month, as Fabiola and Lucero will be rolling their sleeves and dig into the social media world they have set up at the resort, but honestly, great work everyone!

What we have learned in these two days? Here is the overview of our social media marketing workshop:

SESSION 1: General Course on Social Media
• In this general course on social media we reviewed the basic rules and purpose of social media marketing, and got answers to 5 questions: WHO (which SM channels are available), WHAT (what is their purpose, and what can you do with them), WHY (why should we use them), HOW (how to use them), and WHERE (where to use them).  We also reviewed relevant social media success stories globally and locally.

SESSION 2: Identification of Key Social Media Channels for Alegranza resort
• In this part of the Social Media Marketing Workshop we identified which are our core social media channels, identified their target groups, and the way of use suitable for Alegranza. We reviewed social media channels that Alegranza is using now, review how they are used and the audience feedback. We identified opportunities and challenges we are currently facing on our social media channels: Facebook, Twitter, YouTube, blog, newsletter, and Trip Advisor.

SESSION 3: Social Media Tutorials
• In-depth look into our Key Social Media Channels. We reviewed tutorials for each individual social media channel, with their significant tools. We went through best practices and tips for their use. After this session, planning, managing and engaging in social media channels will be much easier for Alegranza Resort team.

SESSION 4: Planning & Creating Multi-channel Social Media Strategy
• In this session we learn how to create a multi-channel social media strategy, which will help us in our day to day engagements on social media channels. We developed a yearly and monthly social media editorial calendar, and a list of
topics, which will be our source of ideas, inspiration and content for further social media engagement.

SESSION 5: Measuring ROI of Social Media
• Social media management and a high number of followers doesn’t mean nothing if we don’t reach the results that we want. Within this session we learned about measuring social media channels and our return on investment. We learned how to create Social Media Reports and read the results we are achieving.

I am looking forward to following the progress of Alegranza team in their social media efforts!

If you are interested in a social media marketing workshop, be it for you personally, or for a company’s team, and would like my help with it, please send me an email to I custom prepare each social media marketing workshop or training based on your (your company’s) needs, on your level of experience, and needs.