If picture says more than a thousand words, than video says even more. It’s no secret that photos, video and any visual content is very important for your social media strategy; not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer.
While we only remember about 20% of what we read, we retain as much as 80% of what we see. (tweet)
But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to be good.
But what exactly does “good” mean when it comes to visual content? There’s a lot to it: great topic, proper dimensions adjusted for publishing in each social media channel, effective design, attractive colors, promotional strategy … and a game plan to maximize your ROI.
To help you create that game plan and boost engagement with your visual content, HubSpot teamed up with Market Domination Media to create the infographic below. It’s really useful and I hope it’ll help you in planning your upcoming social media strategy and next social media activities.
If you have questions about visual content, content marketing, social media strategy, infographics or anything else related to promoting your brand online and engaging in the social media world, send us an email here.