Social Media Should be Just That – Social

How many times have you liked a post by a company or a brand you follow, commented on it, or asked a question – and received no reply?  I have, many many times.  And I don’t like it.  In today’s world, where it’s very hard to keep someone’s attention for more than a couple of seconds, we should appreciate fans and friends who actually take the time to engage with us, showing us that they appreciate the post, or are interested to find out more about it.  That’s why next time when someone comments on your post, take the time to say thank you and respond back. Continue reading

Work in Progress

Re-branding process, work in progress. Taken from one of the idea sheets of our designer.

Hola, we hope you had a fabulous Easter!  We’re back on our blog after a short break, but that doesn’t mean we haven’t been busy!  We spent the month of February renovating our office, which got devastated during hurricane Odile, and we’re quite pleased how the works are turning out.  Our thinking hammocks are back, and we now have two new cool spaces for brainstormings and gatherings, which is super nice.  I’m sure we’ll be using them with pleasure and create some fantastic ideas around them.  There are some details still missing, but I think that design is a never-ending process in general; there is just always something that you can still improve on, add on.  Then March was marked with this happy event, and gatherings with family and friends which visited us all the way from Slovenia, Serbia, Australia, Canada, US, mainland Mexico and Baja.

We have a couple of very exciting projects at the LA76 office currently, about which I will write more once they are launched, but here I will mention a re-branding of a hair & make up company, with new corporate visual identity and a responsive website, a communications strategy for a financial consulting company, exciting new marketing strategy for a book launch, social media contest for a restaurant, vacation / real estate photography of a stunning beachfront home, a collaboration with a new Slovenian magazine, and more.


We’ve also decided to explore more of our beautiful Baja.  This Easter we hiked one of the hills near Todos Santos, only to discover a location of the antique port, a home of sea lions and a new favorite picnic spot.  It was spectacular, and we’re already planning new adventures.

What are you up to lately?  Share with us in the comments below.

WANTED: a Social Media Intern


At LA76 Strategic Design we are looking for a Social Media Intern!

Job Description:
LA76 Strategic Design is a public relations, social media and marketing studio based in Cabo San Lucas, Baja California Sur, Mexico.  We are working with various clients and are looking for a social media & marketing intern, with the possibility to become a social media & marketing assistant.  An intern will assist in the team’s initiatives with new media on various social media platforms, blog, conduct research, assist in tracking statistics, help with generating new ideas.  He or she will participate in the team’s project planning and is encouraged to have lots of his/her own initiative and creativity for social media engagement.

The ideal candidate is bilingual (English and Spanish), entrepreneurial, communicative, passionate about social media and with analytical skills, creative, outgoing and comfortable in taking initiative in a fast-paced environment.  You should have attention to details and deadlines.

You’ll learn how a marketing agency works, how to successfully manage an online community, and the ins and outs of social media marketing.

Do you have what it takes? Here is what we’re looking for:
• You’re between 15-22 years old
• You love social media and are familiar with different social media platforms (Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, blogs, etc.)
• You’re digital-savvy
• You’re creative
• You’re a strong writer and love grammar
• You’re a resourceful problem solver

Job location & specification:
This position is part time.  You will be working from home, with occasional meetings with the project leader.  In the beginning we estimate we will be needing you 1 hour per day (5 hours per week), which might increase through time, and is based on your efficiency, initiative and ability.  At the completion of the 1-month intern position, an assistant position may await the intern who shows his/her skills, desire and efficiency in thriving in the social media world.

Deadline & application:
If you are a self-motivated individual with a desire to learn everything about social media, SEO, and social media analytics, please send your resume to no later than midnight of July 1st, 2014.

We look forward to working with you!

How to Boost Your LinkedIn Connections

Facebook and Twitter might be the most commonly used social media platforms, but when it comes to professional networking, LinkedIn is the uncontested champion.  The site’s more than 260 million members tend to leave the funny cat videos and goofy eCards to other, more informal sites, preferring to focus on expanding their professional networks and building their brands.

In fact, a 2013 survey by the Wall Street Journal found that over forty percent of small businesses regard LinkedIn as having the most potential for helping their business grow.  And a study conducted in 2012 by the University of Massachusetts-Dartmouth’s Center for Marketing Research, found that 81% of Inc. 500 companies used LinkedIn for social media, as compared to 74% and 64% for Facebook and Twitter, respectively.

Clearly, LinkedIn has plenty of opportunities available, and no matter how many connections you already have, it’s easier than you might think to grow your network.

One of the easiest ways to stand out on LinkedIn is simply to be active.  Nearly half of the site’s members spend two hours or fewer on the site each week.  So simply interacting with other users is a great way to let them know that you’re invested in the site and ready to connect.  Sending at least one invitation to connect each day takes only a moment, but can have a big impact, provided you reach out to someone who’s likely to share your interest in building a professional relationship. (And your invitation is in the proper format.)

Sharing useful, high-quality content is another way to encourage interactions.  LinkedIn began opening its content publishing platform, formerly limited to experts known as Influencers, to all users in early 2014. Publishing original content—including presentations, images, articles, etc.—is a fantastic opportunity to build your authority and interact with your audience.

Making the most of LinkedIn connections for your business doesn’t have to be a chore. By taking the time to review your options, seek out those likely to be interested in, and benefit from, a new relationship, taking advantage of tools like groups and content publishing, and staying active in discussions, you can start to expand your professional network and grow your business.


Information and Infographic via WhoIsHostingThis.