LA76 Strategic Design owner Romana Lilic had the pleasure of collaborating with Middle Tennessee State University, MTSU, in the past month. A group of students, mostly coming from the field of marketing, public relations, advertising, but also leisure, tourism, sports and history, came to Cabo San Lucas by the guidance of Professor John Bodle, School of Journalism, MTSU, to get some first hand experience in their field of interest from professionals and businesses, to exchange knowledge, and not the least, enjoy sunny Cabo San Lucas.
During the four meetings with students, we focused mostly on the communications and social media marketing aspect of business here in Cabo San Lucas. We talked about the overall communications process and dealing with clients. During our social media workshop we learned how to create a social media plan and editorial calendar. We created editorial calendars for real clients from different fields of industries, and drew examples how they can apply what we’ve learned to their environment, knowledge, and companies they work with.
Besides learning about marketing, social media, public relations, advertising and business in general, the students had a rich program of getting to know the local culture, food, history and nature. They went snorkeling, deep sea fishing, snuba diving, parasailing. They visited the famous Art Walk in San Jose del Cabo, and learned how to cook real Mexican food with the locals. Not to forget, they shortened their cold Tennessee winter for three sunny weeks in Cabo.
Personally, I loved how engaged, interested and willing to learn the students were. I loved their fresh perspective on Cabo, business, and living, their enthusiasm and humor. It was our pleasure being part of MTSU’s Study Abroad program, and we look forward to it becoming a tradition!
Thank you for everything John, Vanessa, Sawyer, Sydney, Chelsea, Kimberly, Diana, Montana, Shira and Rachel!