11 Favorite Things in 2015


2015 was a fantastic year, and our plan is to make 2016 even better.  Here are just some of our favorite things in 2015, in no particular order of preference:

  1. Blog strategy we created for Pisces Real Estate proved very successful; it generated 3 real estate sales, resulting in more than $1 mio USD. There’s no better proof that a good blogging strategy works!
  2. Another blog strategy that took off in the last two years is for Luxury Villa Collections. Their local guide to Los Cabos and travel tips are driving the visitors through the roof!
  3. A10 architecture studio and their collaboration in CapaLab with a social housing project in rammed earth was a winner in at least two categories. First, they helped provide a solution for sustainable social housing for the most affected by Hurricane Odile in Los Cabos. Besides that, their Casa O was selected to be presented at the Venice Biennale 2016. Well deserved! Media outreach we did for the project resulted in several top publications as well.
  4. We’re proud of our clients Pisces Sportfishing – in the last year alone they won several fishing tournaments; among them  Los Cabos Billfish Tournament 2015 with the largest tuna, two wins at the Los Cabos Tuna Jackpot 2015 and the Los Cabos Big Game Charter Boat Classic. Pretty great fishing year, and well deserved! Read the news here.
  5. Our social media client and friend, writer Madison Lake published 2 books in 2015 (that’s six books in total for her). Unexpectedly, one of the books was dedicated to our owner, Romana Lilic – we’re so honored. If you haven’t read any of her books yet, you can start now. Find them here.
  6. Capella Ixtapa received another series of accolades in 2015: Ranked #5 “Best Hotels in Mexico 2015” by U.S. News & World Report; Ranked #6 “TOP 25 Hotels in Mexico” by TripAdvisor; 2015 Ranked #8 “TOP 25 Hotels for Romance” in México, by TripAdvisor; Ranked #6 “TOP 25 Luxury Hotels in Mexico” by TripAdvisor; Ranked #3 “TOP 25 Best Services Hotels” in México by TripAdvisor. Top!
  7. International media strategy for Acapulco Chairs brought them to the biggest Canadian daily, La Presse Canada. See the feature here.
  8. 176% increase in Facebook followings for Captain Tony’s thanks to a well-planned and executed social media strategy and great collaboration toward the same goal with the client.
  9. Branding projects for Alma Vallejo Cabo Makeup and Hair Professionals, and Indigo Pilates Studio.
  10. Collaboration with Middle Tennessee State University, MTSU, and creating a social media workshop for students during their 3-week study abroad project in Cabo San Lucas.
  11. Traveling all around Mexico with Pink Palm Photo.

At LA76 Strategic Design we are grateful for all our clients and business partners, and look forward to amazing 2016 together!

Luxury Villa Collections, Cabo San Lucas Vacation Rentals


In July 2011 LA76 Strategic Design joined the team of Luxury Villa Collections, Vacation Rentals and Property Management in Cabo San Lucas in the field of marketing communications activities. LA76 has joined the company in its efforts to achieve better results in all communications activities, especially in public relations, marketing, social media marketing, graphic design, blog design and email marketing activities.


Luxury Villa Collections, is a Los Cabos Vacation Rentals and Property Management company, which has been successfully servicing clients for 9 years already. The company features a carefully picked collection of three to five bedroom villas and beachfront condominiums for those looking for a personalized Cabo San Lucas vacation rentals experience with five star 24/7 customer service.

Together with the management, Romana Lilic has helped establish general marketing communications strategy, which we are implementing together with the Luxury Villa Collections team in communication and engagement with their guests, fans, travel agents, employees, and other supporters.

You can find Luxury Villa Collections in following social networking sites:

– Luxury Villa Collections Blog
– Luxury Villa Collections on Facebook
– Luxury Villa Collections on Twitter, @LuxuryVilla
– Subscribe to Luxury Villa Collections newsletter

Besides marketing communication activities, LA76 Strategic Design is helping Luxury Villa Collections to facilitate communications with their guests and Travel Agents. LA76 has designed an email newsletter for Luxury Villa Collections and is creating monthly emails and occasional eblasts with special offers, new packages, and other news from Luxury Villa Collections.

LA76 Strategic Design manages social media marketing and email marketing for Luxury Villa Collections and provides ROI for implemented activities.

clientLuxury Villa Collections, Vacation Rentals and Property Management
location: Cabo San Lucas, Baja California Sur, Mexico
date: 2011 – ongoing

see client’s website: www.luxuryvillacollections.com


LUXURY VILLA COLLECTIONS, corporate advertisement


The ad was done in cooperation with AB83 Studio.


LA76 Strategic Design designed the Luxury Villa Collections blog, we are writing and updating content and taking care of it’s maintenance.

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example newsletter