Facebook Marketing Declines – What Should You Do About It?

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Do you use Facebook to promote your business, and are wondering how the recent Facebook algorithm changes will affect your marketing?  I loved this social media marketing podcast episode by Michael Stelzner, interviewing Mari Smith and Jay Baer, who share some thoughts on the recent Facebook algorithm changes and give some tips on what should you do about it.

As AdAge writes, “Facebook is being more blunt about the fact that marketers are going to have to pay for reach.  If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.  In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly:  “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.

In December, an article by Ignite Social Media showed that brands saw massive declines in organic reach that month.  Jay Baer says that a large number of brands on Facebook have seen a decline in organic reach, but there are other brands that have not been impacted by the change at all.  – What was your experience? Did you notice a decline, or not?

Mari Smith says – and I agree – you can have brand loyalty no matter what size your business is.  What is important is the quality content and how much your fans engage with it.

How to see how your organic reach is doing, and how to work on it?  Don’t forget to regularly check your Facebook Insights to see how your content is performing, and most importantly, which content is better perceived by your fans.  That way you can plan your Facebook strategy accordingly and offer your fans a content they enjoy, find useful, and engage in.

Jay Baer doesn’t think the new changes on Facebook are necessarily a reason to be concerned.  He feels it’s the natural evolution of what was formerly an immature industry, which is now more mature.  It’s becoming more about the media and less about the social.  It’s not as if Facebook doesn’t work anymore, it’s just different than it was before.  Mary Smith adds that besides advertising, she has put a lot more money into community building. She has developed a reputation for being someone who responds and now has a team whose sole job it is to respond to questions on her fan page.  – Question for you: Do you use your social media channels only for promoting your content, or to really engage with your fans and community?

You can listen to the entire podcast here, or see more notes from it on the Social Media Examiner page here. Cover image via Mashable.

You can post your questions related to Facebook marketing in the comments below, or on our Facebook page, and I’ll be happy to help you solve it.

Facebook Introduces Hashtags to Simplify Public Conversations

Facebook hashtags have become a reality today.  In its blog post Facebook announced that hashtags are one of their first steps in an effort to encourage and simplify public conversations.

“Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them. Whether it’s talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event — people on Facebook connect with their friends about what’s taking place all over the world,” Greg Lindley, a Facebook product manager, wrote in the blog post. “To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people and topics.”

If you use Twitter, Instagram, Pinterest, Tumblr or Google+, you are probably already familiar with hashtags; by adding the # symbol before a word you mark it as a topic, which is then easily searchable by other users of the social network.  When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.

Facebook hashtags allow you to:

• Search for a specific hashtag from your search bar. For example, #NBAFinals, #travel #Mexico #socialmedia, #weddings.
• Click on hashtags that originate on other services, such as Instagram.
• Compose posts directly from the hashtag feed and search results.

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As always, you control the audience for your posts, including those with hashtags. Hashtags will not automatically be public, as people maintain the ability to make posts private.

Facebook said that it will continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.  This is good news for brands, who may have even greater opportunities to connect with all users — not just fans — on subjects that interest them through means other than advertising.

The new hashtag service is immediately available to about 20 percent of Facebook users, with the rest getting it gradually over the coming weeks.

21 Social Media Facts, Figures and Statistics for 2013

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5 years ago social media was a novelty, but today, with more than billion users on some social media marketing networks, they have become a part of our daily lives, personally and professionally.

Here are some interesting social media facts, figures and statistics for 2013, as seen on Jeff Bullas’s blog here.  If you still need convincing your boss why social media marketing is important, if you need some social media facts to support your work, or to prepare yourself for what is up-and-coming in social media marketing world, you might find useful these social media info:

What are 2 key factors driving the social web in 2013?

According to a Global Web Index study it is:

  1. Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years.
  2. Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.

These 2 key factors are keeping the social web bubbling along. So maybe the reason your grandparents aren’t turning up to that dinner party is that they have now discovered Facebook and Twitter!

So let’s look at some of the facts, figures and statistics for the major social networks.

Facebook

Facebook continues to grow and work out how to make money from its ads and mobile users.

Here are the latest facts and figures from its earnings call for the first quarter of 2013

  • Daily active users have reached 665 million
  • Monthly active users have passed 1.1 billion for the first time
  • 751 million mobile users access Facebook every month
  • Mobile only active users total 189 million
  • Mobile now generates 30% of its ad revenue up from 23% at the end of 2012

Twitter

Twitter is the fastest growing social network in the world by active users according to a Global Web Index Study.

So how does that translate into hard numbers?

  • 44% growth from  June 2012 to March 2013
  • 288 million monthly active users
  • That means that 21% of the world’s internet population are using Twitter every month
  • Over 500 million registered accounts
  • Twitter’s fastest growing age demographic is 55 to 64 year olds, registering an increase in active users of 79%

YouTube

When you wanted to watch a video it used to be VCR, then it became a  DVD player, then we moved onto cable networks and now it is YouTube.

These numbers from YouTube’s own blog put some perspective on it penetration into our culture and time.

  • 1 billion unique monthly visitors
  • 6 billion hours of videos are watched every month
  • This means that 50% more hours of video are watched in March 2013 compared to last August when it was 4 billion hours a month and last May when it was 3 billion.
  • YouTube reaches more U.S. adults ages 18-34 than any cable network

Google+

Google+ is making an impact on the social media universe and is now the second largest social network.

What are some of the numbers on Google’s social network built to protect it from Facebook’s growth and data capture to ensure it remains relevant?

It is Google’s social layer that enhances it’s other online assets.

  • 359 million monthly active users according to a Global Web Index study
  • Its active users base grew by 33% from June 2012 through to March 2013

LinkedIn

The largest professional business network on the planet continues to grow but not at the pace of Twitter or Google+

Here are some numbers from Visual.ly.

  • Over 200 million users
  • 2 new users join it every second
  • 64% of users are outside the USA

What do you think?

What do you think will be big in 2013 in social media marketing world? What tools and channels are working for you? I’d love to hear your thoughts in the comments below.

Social media icons image via Pinterest here.