11 Favorite Things in 2015


2015 was a fantastic year, and our plan is to make 2016 even better.  Here are just some of our favorite things in 2015, in no particular order of preference:

  1. Blog strategy we created for Pisces Real Estate proved very successful; it generated 3 real estate sales, resulting in more than $1 mio USD. There’s no better proof that a good blogging strategy works!
  2. Another blog strategy that took off in the last two years is for Luxury Villa Collections. Their local guide to Los Cabos and travel tips are driving the visitors through the roof!
  3. A10 architecture studio and their collaboration in CapaLab with a social housing project in rammed earth was a winner in at least two categories. First, they helped provide a solution for sustainable social housing for the most affected by Hurricane Odile in Los Cabos. Besides that, their Casa O was selected to be presented at the Venice Biennale 2016. Well deserved! Media outreach we did for the project resulted in several top publications as well.
  4. We’re proud of our clients Pisces Sportfishing – in the last year alone they won several fishing tournaments; among them  Los Cabos Billfish Tournament 2015 with the largest tuna, two wins at the Los Cabos Tuna Jackpot 2015 and the Los Cabos Big Game Charter Boat Classic. Pretty great fishing year, and well deserved! Read the news here.
  5. Our social media client and friend, writer Madison Lake published 2 books in 2015 (that’s six books in total for her). Unexpectedly, one of the books was dedicated to our owner, Romana Lilic – we’re so honored. If you haven’t read any of her books yet, you can start now. Find them here.
  6. Capella Ixtapa received another series of accolades in 2015: Ranked #5 “Best Hotels in Mexico 2015” by U.S. News & World Report; Ranked #6 “TOP 25 Hotels in Mexico” by TripAdvisor; 2015 Ranked #8 “TOP 25 Hotels for Romance” in México, by TripAdvisor; Ranked #6 “TOP 25 Luxury Hotels in Mexico” by TripAdvisor; Ranked #3 “TOP 25 Best Services Hotels” in México by TripAdvisor. Top!
  7. International media strategy for Acapulco Chairs brought them to the biggest Canadian daily, La Presse Canada. See the feature here.
  8. 176% increase in Facebook followings for Captain Tony’s thanks to a well-planned and executed social media strategy and great collaboration toward the same goal with the client.
  9. Branding projects for Alma Vallejo Cabo Makeup and Hair Professionals, and Indigo Pilates Studio.
  10. Collaboration with Middle Tennessee State University, MTSU, and creating a social media workshop for students during their 3-week study abroad project in Cabo San Lucas.
  11. Traveling all around Mexico with Pink Palm Photo.

At LA76 Strategic Design we are grateful for all our clients and business partners, and look forward to amazing 2016 together!

Capella Ixtapa Wins 4 Accolades at Trip Advisor Traveler’s Choice 2015


It’s that time of year when Trip Advisor announces their Traveler’s Choice Awards, and I am so happy (and not surprised at all), that our client, a luxury boutique hotel Capella Ixtapa, in Ixtapa Zihuatanejo, Mexico, has been recognized not just with one, but with 4 Traveler’s Choice 2015 awards!

Traveler experiences named Capella Ixtapa as one of the best in Mexico in the following categories:
Top 25 Hotels in Mexico
Top 25 Hotels for Romance in Mexico
Top 25 Luxury Hotels in Mexico
Top 25 Hotels in Customer Service in Mexico

See more of Capella Ixtapa’s awards and accolades here.

Capella Ixtapa is a cliffside luxury boutique hotel with 59 luxury suites – each with its own private terrace and pool – that cascade down towards the Pacific, three magnificent on-site restaurants and an awarded El Capricho spa.

Check out Capella Ixtapa’s website here, or read their blog here.

Capella Ixtapa Named Top 3 Hotel in Mexico (Pacific Region) by Condé Nast Traveler


I am super excited to share with you that our client Capella Ixtapa was named #3 Top Resort in Mexico (Pacific region) in the Readers’ Choice Awards 2014 by Condé Nast Traveler. (see the full list here) 

We have been working with Capella Ixtapa since 2010, and I’m very honored and proud to be working with such a highly praised and awarded hotel and hotel group who always strive for the best and ultimate luxury and service for their guests.

Congratulations to Capella Ixtapa & Capella Hotel Group!


Capella Ixtapa Awards and Accolades up to date (updated on 26 January 2015):

2015 Top 25 Hotels in Mexico, Trip Advisor Traveler’s Choice 2015
2015 Top 25 Hotels for Romance in Mexico, Trip Advisor Traveler’s Choice 2015
2015 Top 25 Luxury Hotels in Mexico, Trip Advisor Traveler’s Choice 2015
2015 Top 25 Hotels in Customer Service in Mexico, Trip Advisor Traveler’s Choice 2015
2014 #3 Top Resort in Mexico (Pacific region) in the Readers’ Choice Awards 2014, by Condé Nast Traveler
2014 Best Hotels in Mexico by U.S. News
2014 Ranked #11 “TOP 25 Hotels in Mexico” #1 en Ixtapa Zihuatanejo, by TripAdvisor.
2014 Ranked #10 in Mexico “TOP 25 Luxury Hotels in Mexico” Mexico, #1 en Ixtapa Zihuatanejo, by TripAdvisor.
2014 Ranked #18 in Mexico “TOP 25 Hotels for Romance” #2 en Ixtapa Zihuatanejo, by TripAdvisor.
2014 Gold List awards Ranked #2 resort in Mexico by Condé Nast Traveler
2013 #1 Resort for Pacific Riviera Mexico Readers’ Choice Awards by Condé Nast Traveler
2013 Ranked #1 Top SPA in México & Central America” Conde Nast Traveler
2013 Top 25 Hotels in Mexico by TripAdvisor. Ranked #5.
2013 Certificate of Excellence from TripAdvisor.
2013 #5 “Top Hotels” from TripAdvisor.
2013 Expedia Insider Select. Top 10 Hotels in the world. Ranked #5.
2013 #6 “Hotel for Romance” from TripAdvisor.
2013 #6 “Luxury Hotels” from TripAdvisor.
2013 #24 “Best Service” from TripAdvisor.
2013 Ranked #6 “Romance” category. Travelers’ Choice 2013 awards by TripAdvisor.
2013 Top 25 Luxury Hoteles in Mexico by TripAdvisor. Ranked #7.
2013 Condé Nast Traveler. Gold List awards, Ranked #2 resort in Mexico.
2012 Certificate of Excellency 2012 from TripAdvisor.
2012 Ranked #2 “The most romantic hotel around the World by TripAdvisor”.
2012 Robb Report Top 100 Resorts in the world.
2012 World’s Best 511 Hotels & Resorts / Gold List Condé Nast Traveler.
2012 #1 Spa in México & South America – Condé Nast.
2012 Ranked #1 Top SPA in México & Central America”Conde Nast Traveler
2012 Ranked #9 Top Spas in Mexico “Travel & Leisure”.
2012 Trip Advisor, World’s Best Spa’s. Ranked #8 in México.
2012 #1 Resort for Pacific Riviera Mexico Readers’ Choice Awards by Condé Nast Traveler.
2012 Ranked #22 in the world Readers’ Choice Awards by Condé Nast Traveler
2012 Ultimate Romance Award 2012 by Island Destination.
2011 Certificate of Excellency from TripAdvisor.
2011 Conde’ Nast Traveler ranked #5 Readers’ Choice Awards list of the Top 50 Resorts in Mexico.
2011 Ranked #72 Top 100 Hotels in the World list. Conde’ Nast Traveler – Readers’ Choice Awards.
2011 The most romantic hotel around the World by TripAdvisor.
2011 Top Ten best Spa around the World by Vogue Germany.
2009 “The Top 101 Suites in the World’’. – Elite Travel.
2009 ‘Hot Hotel List 2009’ Conde Nast Traveler.
2009 ‘Hot Spa List 2009’, Conde Nast Traveler.
2009 ‘World’s Sexiest Pools’, Code Nast Traveler.
2009 Robb Report, “Grand Openings’’.

Capella Pedregal and Capella Ixtapa Earn Accolades by Travel + Leisure and Conde Nast Traveler

It’s an honor to share with you today that LA76 Strategic Design clients, Capella Pedregal and Capella Ixtapa, have been – again – named among the best resorts in the world!

Capella Pedregal was named the #1 Hotel in Cabo San Lucas, Baja California Sur, Mexico, by Travel + Leisure, and is named to Conde Nast Traveler’s 2014 Gold List and selected as one of the “Best Beach Hotels” in the world.  Hotel Capella Ixtapa, located in Ixtapa Zihuatanejo, Guerrero, Mexico, has been named to Conde Nast Traveler’s 2014 Gold List and also named as one of the “Best Beach Hotels” in the world.

Capella Pedregal, Cabo San Lucas, Mexico
Capella Pedregal, Cabo San Lucas, Mexico

Capella Pedregal in Cabo, Mexico continues its rise unabated as one of the region’s undisputed premier luxury hotels with recognition from esteemed publications such as Travel + Leisure which named the property to its “Top 500 Hotels” list and ranked as the #1 hotel in Cabo for the third consecutive year in a row.

The list announced in December 2013 also sees the property ranked among the “Top 50 Hotels in the World.” Condé Nast Traveler’s Gold List which is based on the publication’s Reader’s Choice survey also saw Capella Pedregal named to this coveted list and listed as one of the World’s Best Beach Hotels.

Capella Ixtapa, Ixtapa Zihuatanejo, Mexico
Capella Ixtapa, Ixtapa Zihuatanejo, Mexico

“What truly sets Capella Pedregal apart is the attention to detail and the high-levels of personalized serviced based on the Capella zeitgeist,” said Horst Schulze, CEO and Chairman, Capella Hotels and Resorts. “The exceptional and dedicated staff deliver unforgettable experiences to guests – constantly striving to ensure all their requests are fulfilled. Every employee at Capella Pedregal is constantly thinking of new ways in their roles to innovate and create new experiences for guests so that although it is a familiar face you see, there is always a welcome surprise during every stay.”

This dedication to guests’ needs is complemented by Capella Pedregal’s spectacular and carefully guarded setting, often cited as one of the key reasons it tops awards – the resort is accessible only through a private tunnel entrance in Pedregal Mountain, and yet is only a five minute walk into the town.  The elegantly designed 96 rooms and suites all come with one or two private plunge pools, spread across 24 acres of delicious mountainside and oceanside land.  A key feature is the resort’s stunning One, Two and Three-Bedroom Suites located directly on the beach with beautiful ocean front views of the Pacific Ocean and guests enjoy signature experiences such as a dining cabana with your own private chef on the beach and an outdoor fire pit ideal for a romantic night under the skies of Cabo.

Cabo is also fast becoming a rising hot bed of culinary ingenuity and this movement comes at the hands of three culinary stars that collectively helm the kitchens and wine cellars at Capella Pedregal.  Along with a deep appreciation for Baja’s food culture, this trio shares a level of formidable epicurean expertise: Food and Beverage Director Marco Bustamante spent his formative years creating haute cuisine at, among other places, Thomas Keller’s Michelin-starred Per Se in New York City; Executive Chef Yvan Mucharraz earned his stripes in the kitchens of The French Laundry in Napa, and L’Atelier de Joël Robuchon in Paris; and Wine Director Juan Carlos Flores Mazón has twice been chosen to represent his home country of Mexico in the international World Sommelier Competition. In true Capella innovation, this rich culinary inventiveness begins “before the kitchen.” Mucharraz, Bustamante and Mazon are major proponents for Cabo’s rich ecosystem of breweries, vintners, fishermen and farmers, working with each to ensure quality at every stage from selection all the way through plating. With easy access to a diverse array of produce, fresh catches and other ingredients, the resort’s culinary team can custom-tailor and change the menus weekly and in most cases daily; showcasing the Baja peninsula’s richest flavors.

The culinary team emphasizes local ingredients and unique interpretations of classic Mexican dishes while drawing on influences from across Mexico, the Mediterranean and Asia. Homemade inventive dishes are thus a key feature at Capella Pedregal as Mucharraz and his team bake their own breads and pastries including croissants, doughnuts and churros; developing their own condiments including jams and sauces; producing from scratch, sorbets and sherbets; and even working with local pig farmers to breed their own type of “pata negra,” (Iberian ham). The culinary team at the resort cures meats on-property including aging the pata negra; and making such treats as duck prosciutto; bresaola; smoked pork belly; and lamb chorizo. Complementing the cuisine is the resort’s expansive wine list curated by the property’s award-winning Wine Director, Juan Carlos Flores Mazon who was named “Champion Sommelier” in Mexico in 2004.

Capella Pedregal’s three distinctive dining establishments feature refined, traditional Mexican dishes which embodies that authentic Baja feel and flavor. The signature Don Manuel’s restaurant is named after the hotel owner’s family patriarch and is located at the heart of the resort and comes with a “kitchen within a kitchen,” namely Su Cocina which is perfect for private meals.  Cuisine at Don Manuel’s uses local organic ingredients grown specifically for the resort, prepared using modern interpretations of old world techniques. El Farallón, Spanish for “a rock that comes out of the ocean,” is a restaurant with a dramatic locale where fresh fish specialties are served in an alfresco setting suspended over the ocean. This casual seafood venue features a “catch of the day” menu enabling guests to choose from fresh fish caught from local waters.  The Beach Club is an informal, pool-side dining venue serving Baja coastal favorites from intricate sashimi creations to flavorful ceviches.

Another award-winning feature of the resort is the acclaimed Auriga spa, home to eight treatment ‘pods’ ringed by a cascading waterfall that falls into a private saltwater pool.  Designed by renowned spa designer, Sylvia Sepielli, the 12,000-square foot spa features treatments created by U.K.-based Organic Pharmacy and reflects the different phases of the moon, based on the energies of the lunar cycle.

Capella Ixtapa Hotel & Resort

Romana Lilic joined the team of Capella Ixtapa Hotel & Resort in order to help with their social media marketing and email marketing needs.

On the basis of Capella Ixtapa’s general (communications) strategy we set up the goals and selected the tools to be used in Capella Ixtapa’s communication and engagement with their guests, fans, travel agents, employees, and other supporters.

You can find Capella Ixtapa in following social networking sites: (we have just started working on this project, therefore we’ll be updating the page with new pages soon)

– Capella Ixtapa’s Corporate Blog
– Capella Ixtapa on Facebook
– Capella Ixtapa on Twitter
Capella Ixtapa on Instagram
Capella Ixtapa on Pinterest

Besides social media marketing, LA76 Strategic Design is helping Capella Ixtapa Hotel & Resort to facilitate communications between Capella Ixtapa’s Sales Managers and their Travel Agents. LA76 has designed an email template for the hotel and is creating monthly emails with special offers, new packages, and other news, destined for communication with their partners and travel agents.

LA76 Strategic Design manages social media marketing and email marketing for Capella Ixtapa and provides ROI for implemented activities.

client | cliente: Capella Ixtapa Hotel & Resort
location | ubicación: Ixtapa Zihuatanejo, Guerrero, Mexico
date | fecha: 2010 – Ongoing

view project | ver proyectowww.capellaixtapa.com