The merriest of the holiday seasons is here, and probably the one in which the retailers are looking forward to make the most of these final sales of the year.  I came across two very interesting holiday shopping trends infographics; one reveals how brands are planning to spend on social media this holiday season, and the other shows the shopping habits of us, the consumers.  It’s interesting to look at both, perhaps it will give you an idea how to target better holiday sales to your target audiences.

With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion USD that will be spent on holiday shopping this season.

According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.

However maturing social networks like Instagram are gaining interest from retailers: 73 percent of marketers say Instagram is the breakout social network of 2014.

Read this infographic to learn what a survey of 120 marketers found about holiday shopping trends for this this upcoming season:

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We found this infographic on socialmediopolis.com here.

The second infographic was made by SHIFT communications, who conducted their own holiday related research.  The results uncovered some valuable insights about generational habits during this time of year.

It turns out age is key in answering questions about how much we spend on the holidays, where we shop, and our most and least favorite aspects.  But no matter your age, research also divulges some undeniable trends.

Who knew Millennials are most likely to be big spenders? That Gen Xers are all about hanging the holiday decorations?  That Boomers, especially, hate the holiday crowds?

See the full infographic and results here:

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