VSCO: Around The World – From Slovenia to Mexico with Romana Lilic

Capturing the world around us is part of our daily lives and experiences. Be it precious daily events, interesting work projects, or inspiring travels around Mexico and world; photography is always an important aspect of how we see and try to preserve unique moments and experiences. As an avid user of VSCO tools and sharing the images with VSCO community, VSCO team spotted Romana’s vibrant images from Mexico, and reached out to learn about her story and inspiration. Below is a small excerpt from the interview, you can read the full interview here.

For photographer and social media manager Romana Lilic, moving from her home in Ljubljana, Slovenia to Baja California Sur, Mexico was a transformative experience. The change of landscape reinvigorated her awareness of her surroundings and brought with it an excitement to photograph a new place. Below we talk with Romana about how she experiences and photographs the stunning landscapes and traditions of coastal Mexico.

See full interview with Romana Lilic on VSCO here, and see her feature on Passion Passport here.

Collaboration with BMW Slovenija

LA76’s Romana Lilic and Mariano Arias Diez had the pleasure collaborating this winter with BMW Slovenija. BMW Slovenija was kind enough to lend us the luxurious and powerful new BMW 550d xDrive business sedan, which we took for a road trip to Vienna.

You can read our short travel guide to Vienna here (in English), as well as our favorite features of the BMW 550d xDrive business sedan. You can also read a BMW Stories feature (in Slovenian) about Romana on BMW Slovenija website here.

Outsider magazine #12: Interview with Uros Belantic

For Outsider magazine #12, Romana Lilic did an interview with her longtime friend and fashion designer and costumographer Uros Belantic. Their conversation is as intimate and subtle as Uros’s work, which Romana had the honor to follow from his early beginnings.

You can read the full interview in Outsider #12, get your copy here.

Interview with Uros Belantic for Outsider Magazine #12.

Outsider Magazine


Either write something worth reading or do something worth writing.

– Benjamin Franklin

We love good reading, even more so if it comes in a well-crafted printed form.  One of the magazines we’re into lately is Outsider Magazine, issued in Slovenian and German.  The third issue just went to print, and until we receive it in Mexico, we still have a couple of articles to read from the Outsider issue #2 – Don’t Panic.  Outsider is a magazine about architecture, culture and personalities.  Great writing from some great individuals.  LA76 Strategic Design’s owner Romana Lilic is humbled to be among the contributors.

Get more information about Outsider magazine and your copy on their website or Facebook.

Interview with an author Jane Mellor about writing, romantica novels and Baja


John Steinbeck, Graham Mackintosh, Bruce Berger, and many other writers were inspired by Baja’s arid desert, lush nature, two bodies of ocean and rich underwater life.  Meet writer Jane Mellor who gets inspired by Baja as well, and who just finished writing her newest romantica book while visiting Baja for her writing retreat.   

Just like Jane Mellor has Baja under her skin, that’s how her books and writing are under ours!  Published and awarded author, Jane is one of the lucky ones, who was able to bring to life both of her personalities and passions in writing: poetry and romantica novels.  While she has been writing and publishing for more than two decades, Jane has been writing poetry since 2007, and she just recently ‘stepped out of the closet’ with her romantica novels under her pen name Madison Lake right here in Baja.  I have spoken to Jane just after her book launch to discover more about her writing, Madison Lake and why she loves Baja.

Dear Jane, welcome to Baja and your sunny writing retreat!  Can you tell us a little bit about yourself and your work? 
Well, I began writing professionally in the early 1990’s for US and Canadian travel and lifestyle magazines.  I really enjoyed the work and learned so much about being a freelance writer and working on my own.  I began writing poetry in 2007, although I used to study and write poetry in high school.  It has since become a real passion.  Madison Lake came about quite out of the blue.  My colleagues thought I should find a niche in the erotica genre since poetry may only make me rich and famous many years after I die!  For some reason I thought it would be fun to create a persona and pen name and I just started writing romance novels – with an edge.  It really just evolved from there.

What was the reason you choose Baja for your writing retreat?  
I know people in the Baja and it’s an easy flight away.  I’ve also always been drawn to nature when I write so I can’t think of a better place to be – desert and ocean.  Perfect.

What are you currently working on?  
I’m currently tweaking my fifth Madison Lake novel – the third and last in A Cloud of Hawthorne series.  I finished it down in the Baja but now comes weeks (or months) of editing.  I’m also in the final stages of editing my second book of poetry.  I know they are two completely different styles and genres but I like having a choice when I write.  It’s a mood thing.

Give us an interesting fun fact about your book (or series).
This Madison Lake series is different than other series because although each book carries on (loosely) with the story, each book focuses on a different main character, so although it does evolve with familiar characters and a familiar theme, each book is really about a different character – life through their eyes.

Can you give us an insight into your main character? 
I can’t say too much because it will give away the end of the second book.  But all my Madison Lake books have strong female leads so let’s just say she’s another one.  She’s very young, very smart, and of course beautiful.  Haha.


What is more important for you?  The character, or the plot?  How do you develop your novels? 
I’d say they are both equally important.  I love playing with character development and when my characters come into their own they create themselves and grow as individuals like a person would or should.  The plot is similar.  I get an idea of what I see happening, but sometimes the plot has a mind of its own and I have to follow.  I often change direction unexpectedly while I write and I have to go with it because the story or plot is leading me.  It’s really very fun.

Where do you draw inspiration from for your writing?  Do you set up the storyline from the beginning, or are you just writing as the story takes you? 
Both. I scratch out a loose outline but very loose.  I usually just start writing and it begins to open up and take shape shortly after.  That’s why it’s easy to let things change.  I don’t get attached to any one thing happening even if I have that in mind to develop.  Things can change – and do.

Being here in Baja and writing, do you think the environment you are in has influenced in any way the course of your story? 
With my poetry, absolutely.  The desert, the ocean, everything is inspiring for poetry.  For my Madison Lake books it provides me a lot of time and space to focus and get work done in a more than pleasant atmosphere.  That’s about it.  My books are already fictional and unless the story takes place in the desert, which these don’t, then there’s not a lot of inspiration other than the quiet peacefulness.

How does your writing day in Baja look like? 
It looks like my writing days at home only a little more casual and relaxed I suppose.  I always take my dog for a good long walk before starting my day.  Believe it or not I save my cup of coffee for after the walk, when I’m writing.  After checking emails etc., I get to my writing for the day.  It is usually the piece that I feel is either most important or that I am on a roll with.  Once I get going on one of my (ML) stories it’s just like reading a good book, I can’t wait to get back to it and ideas for plot and character swirl around in my head all day long.


Since you arrived, were you able to make progress on your book? 
Oh yes, but I was already on a roll.  Having the peace and quiet and lots of time to produce was great.

I know you held a book launch party here in Baja.  How did it go, how did the audience accept you? 
It was a ton of fun.  Zac’s Bar and Grill support and the community was hands down.  For me it was fun to ‘come out’ as Madison Lake.  Many people knew I was a writer but didn’t know I was Madison Lake.  It was kind of scary at first but very freeing in the end.  I also enjoyed the casual atmosphere of Zac’s and all the Baja folks.  It was all around a great afternoon, and to my complete surprise, I sold all the books I’d brought with me.  Totally unexpected.  Such great support.

When will we be able to read the book you are currently working on? 
Sadly I didn’t time things for a holiday release, but publishers are very busy in the fall so I would have had to finish it a long time ago to get it in for December 2014.  I’d say after edits and final layout decisions it might be in the late spring of 2015.  Maybe early summer.

Will you be back to Baja? 
Of course!  It sort of gets under your skin, you know?

Do you already have plans for a novel #6?  Could we hope of a book inspired by Baja in a near future? 
Haha.  Maybe.  Someone asked me that at the launch.  I blurted out that I was toying with the idea of writing a western and as soon as the worlds left my mouth I realized everyone was hoping to hear that it would take place in the Baja.  I’ll have to rethink that one!

Before you go, can you share with us a snippet from your upcoming book that is meant to intrigue and tantalize us?
Okay, here’s a short excerpt from the book – still untitled.

“Proberta and Brawn didn’t find their aging affected their sexual appetites.  If anything, things between the sheets (or other places) got better as time passed.  They grew to know each other’s bodies well and rather than getting bored with each other, they discovered new sweet spots and found different ways to pleasure one another.  Just as they had done in the early days when Proberta stayed as a guest in Brawn’s hand-hewn hut after they had met, they’d sneak off to the woods to make soft, sensual love among the mossy beds of the forest floor.  Other times, when they knew no one was around, Brawn would press his wife up against the kitchen counter, his burly arms holding her fast.  He’d lift her skirts, lower her pantaloons and eagerly thrust inside her warm and waiting opening.  Both enjoyed gentle lovemaking as much as the arousal from rough and tumble sex, and knew they would till their dying days.

It was one of these balmy afternoons when, after an intensely passionate roll in the hay, a knock came at the door.  Brawn, hoping to get rid of whoever was there so he and his wife could continue with their lusty frolicking, went to answer.  There stood a tall, handsome young man with a muscular jawline, large blue eyes and a tousle of very blond hair upon is head.  He was dressed like a gentleman; tweed jacket and neckerchief, tall brown leather boots, woollen knickers, but his handshake was strong and firm, his palms and knuckles calloused from heavy work.  It left Brawn wondering who this fellow was.

“Hello good chap.  What are you doing in these parts, and what is it I can do for you?”

Where can people find out more about you? 
My website www.madisonlakepages.com or Facebook, Twitter, and the rest.  All the information you need is on my website.  You can subscribe for the bi-monthly newsletters or to the daily blogs (which are really fun and interesting, I’m not kidding), or you can just bookmark me and check in every now and again.

Thank you Jane, we look forward to your next return to Baja, and to read your new book!
It is always my pleasure!

Check out Jane’s work on:
– poetry: Jane Mellor
– romantica novels: Madison Lake
– or her Amazon pages here: Delicate Availability: Prose and Poetry by Jane Mellor and here Madison Lake’s Amazon Page

Photo gallery from Jane’s book launch event at Zac’s Bar & Grill:

Interview by: Romana Lilic
Photography: LA76 Photography
Madison Lake is a client of LA76 Strategic design.

LA76 Photography Published in Condé Nast Traveler


I am very happy to share with you today that one of the photographs of LA76 Photography has been published in the March 2014 edition of Condé Nast Traveler, in featured story Beach: 33 no-fail, keep-everyone-happy reasons why it’s totally possible to have the perfect beach vacation – and then some.



Get the latest edition of Condé Nast Traveler here, and see LA76 Photography work here.

manadaº architecture


Romana Lilic joined the team of manadaº architectural studio in the field of public relations, especially media relations, copy writing and writing.

manadaº is an architectural studio dedicated to confrontation and expansion of architectural boundaries.

client | cliente: manada
location | ubicación: Mexico
date | fecha: 2011









Website architecture, copywriting and photography selection for corporate website of high end residential community Pedregal, located in Cabo San Lucas and La Paz, Baja California Sur, Mexico.  From January 2008 – January 2013 Romana was Marketing Manager of Pedregal, and she was also managing social media channels for Pedregal (Facebook, Twitter, blog, YouTube).


Arquitectura del sitio web, redacción y selección de imagenes para el sitio web corporativo de la comunidad residencial de alto standing Pedregal, localizada en Cabo San Lucas asi como en la ciudad de La Paz, Baja California Sur, México.

client | cliente: Pedregal
location | ubicación: Baja California Sur, Mexico
date | fecha: 2008 – 2013

view project | ver proyectowww.pedregal.com





Coldwell Banker Riveras


Website architecture, copywriting and photography selection for corporate website of real estate brokerage Coldwell Banker Riveras, #1 Coldwell Banker franchise in Mexico, located in Baja California Sur, Mexico.

From January 2008 – January 2013 Romana was also managing social media channels for Coldwell Banker Riveras (Facebook, Twitter, blog, YouTube).

Aquitectura del website, redacción y selección de imágenes para el sitio web de el corredor de bienes raíces Coldwell Banker Riveras, la franquicia Coldwell Banker #1 en México, localizada en Baja California Sur, México.

client | cliente: Coldwell Banker Riveras
location | ubicación: Baja California Sur, Mexico
date | fecha: 2009 – 2013

view project | ver proyectowww.cbriveras.com




Grupo Riveras, Los Cabos

pedregal spread_670

Corporate advertisement idea development, design and copywriting, for Grupo Riveras, a group of real estate and real estate development companies based in Cabo San Lucas, Baja California Sur, Mexico.
Advertisements made for Coldwell Banker Riveras, Pedregal de Cabo San Lucas, and Aguamarina project within Pedregal de La Paz.

Identification, preparation and implementation management of integrated marketing communications strategy for Grupo Riveras and it’s companies Pedregal de Cabo San Lucas, Pedregal de La Paz and Coldwell Banker Riveras. 

client | cliente: Pedregal
location | ubicación: Baja California Sur, Mexico
date | fecha: 2008 – 2013


*Photography by LA76 Photography.

villas aguamarina_670