How many times have you liked a post by a company or a brand you follow, commented on it, or asked a question – and received no reply? I have, many many times. And I don’t like it. In today’s world, where it’s very hard to keep someone’s attention for more than a couple of seconds, we should appreciate fans and friends who actually take the time to engage with us, showing us that they appreciate the post, or are interested to find out more about it. That’s why next time when someone comments on your post, take the time to say thank you and respond back.
What’s the purpose of being on social media, if we don’t want to be social? That was our belief at LA76 since the very beginning, and when I saw this quote by Ryan Bonnici, I immediately adopted it! We should always keep it present.
The ultimate goal of social media is to be just that – social – and we want to hear from our audience, learn what they like and dislike, and keep creating cool stuff for them to enjoy. Ryan Bonnici, senior director of global marketing at HubSpot
2015 was a fantastic year, and our plan is to make 2016 even better. Here are just some of our favorite things in 2015, in no particular order of preference:
Blog strategy we created for Pisces Real Estate proved very successful; it generated 3 real estate sales, resulting in more than $1 mio USD. There’s no better proof that a good blogging strategy works!
Another blog strategy that took off in the last two years is for Luxury Villa Collections. Their local guide to Los Cabos and travel tips are driving the visitors through the roof!
We’re proud of our clients Pisces Sportfishing – in the last year alone they won several fishing tournaments; among them Los Cabos Billfish Tournament 2015 with the largest tuna, two wins at the Los Cabos Tuna Jackpot 2015 and the Los Cabos Big Game Charter Boat Classic. Pretty great fishing year, and well deserved! Read the news here.
Our social media client and friend, writer Madison Lake published 2 books in 2015 (that’s six books in total for her). Unexpectedly, one of the books was dedicated to our owner, Romana Lilic – we’re so honored. If you haven’t read any of her books yet, you can start now. Find them here.
Capella Ixtapa received another series of accolades in 2015: Ranked #5 “Best Hotels in Mexico 2015” by U.S. News & World Report; Ranked #6 “TOP 25 Hotels in Mexico” by TripAdvisor; 2015 Ranked #8 “TOP 25 Hotels for Romance” in México, by TripAdvisor; Ranked #6 “TOP 25 Luxury Hotels in Mexico” by TripAdvisor; Ranked #3 “TOP 25 Best Services Hotels” in México by TripAdvisor. Top!
International media strategy for Acapulco Chairs brought them to the biggest Canadian daily, La Presse Canada. See the feature here.
176% increase in Facebook followings for Captain Tony’s thanks to a well-planned and executed social media strategy and great collaboration toward the same goal with the client.
Branding projects for Alma Vallejo Cabo Makeup and Hair Professionals, and Indigo Pilates Studio.
Collaboration with Middle Tennessee State University, MTSU, and creating a social media workshop for students during their 3-week study abroad project in Cabo San Lucas.
If picture says more than a thousand words, than video says even more. It’s no secret that photos, video and any visual content is very important for your social media strategy; not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer.
While we only remember about 20% of what we read, we retain as much as 80% of what we see. (tweet)
But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to be good.
But what exactly does “good” mean when it comes to visual content? There’s a lot to it: great topic, proper dimensions adjusted for publishing in each social media channel, effective design, attractive colors, promotional strategy … and a game plan to maximize your ROI.
To help you create that game plan and boost engagement with your visual content, HubSpot teamed up with Market Domination Media to create the infographic below. It’s really useful and I hope it’ll help you in planning your upcoming social media strategy and next social media activities.
If you have questions about visual content, content marketing, social media strategy, infographics or anything else related to promoting your brand online and engaging in the social media world, send us an email here.
Quality is better than quantity. I believe in most cases this truly is the case. Especially so, when my clients ask me about Facebook. What good is it to you or your business, if you have 50,000 likes, but only 3 people engage with your posts, and actually see your content as relevant? That’s why if you ask me what is better, Facebook likes vs. Facebook engagement, I will put my bets on engagement.
Let’s look at an example. In the beginning of March I concluded my long term collaboration with Capella Pedregalin the field of social media management. I have been with Capella Pedregal since the day they started engaging in social media, I have helped them set up their social media strategy, and helped its implementation and engagement with their audience throughout the four amazing years. When I was preparing the final social media report, the numbers we had achieved were really the proof of the correct social media strategy; we have developed a loyal and very engaged fan base, who comments, shares and likes our photos, and engages more than in our competition. The engagement on our page is extremely high; in fact – in comparison with other luxury hotels in Los Cabos the engagement on our Facebook page was above all the rest! See the screenshots below:
Facebook Likes vs Facebook Engagement:
Capella Pedregal Facebook fan engagement: 8,272 likes – 1,010 people talking about it
(screenshot taken on March 10, 2014. On the day of this writing, April 21, the engagement on Capella Pedregal’s Facebook page has plummeted: 8,629 likes · but only 361 talking about this)
Las Ventanas Al Paraiso Facebook fan engagement: 8,197 likes – 534 people talking about it
(screenshot taken on March 11, 2014)
One&Only Palmilla Facebook fan engagement: 10,460 likes – 384 people talking about it.
(screenshot taken on March 11, 2014)
In general one would think that the more Facebook likes you have, the better (and bigger) the Facebook engagement will be… But that is not the case. Another example is the Facebook page of Solmar Hotels & Resorts. While they have almost 60,000 people liking the page, only 957 people are engaging with its content – that is less than the engagement on Capella Pedregal’s Facebook page, even though Capella Pedregal at the time I took the screenshot had 7,3 times less Facebook fans than Solmar Hotels & Resorts has. And if you check their Facebook posts, the rate of likes, shares and comments is extremely low.
When you decide to do your Facebook and other social media, create a strategy first, align it with your general business goals, make it coherent with your brand and voice, and only then engage, implement, and be consistent.
For more information on Facebook likes vs Facebook engagement, social media strategies, social media engagement or other questions, you can leave me a comment below, or send me an email here.