How many times have you liked a post by a company or a brand you follow, commented on it, or asked a question – and received no reply? I have, many many times. And I don’t like it. In today’s world, where it’s very hard to keep someone’s attention for more than a couple of seconds, we should appreciate fans and friends who actually take the time to engage with us, showing us that they appreciate the post, or are interested to find out more about it. That’s why next time when someone comments on your post, take the time to say thank you and respond back.
What’s the purpose of being on social media, if we don’t want to be social? That was our belief at LA76 since the very beginning, and when I saw this quote by Ryan Bonnici, I immediately adopted it! We should always keep it present.
The ultimate goal of social media is to be just that – social – and we want to hear from our audience, learn what they like and dislike, and keep creating cool stuff for them to enjoy. Ryan Bonnici, senior director of global marketing at HubSpot
LA76 Strategic Design owner Romana Lilic had the pleasure of collaborating with Middle Tennessee State University, MTSU, in the past month. A group of students, mostly coming from the field of marketing, public relations, advertising, but also leisure, tourism, sports and history, came to Cabo San Lucas by the guidance of Professor John Bodle, School of Journalism, MTSU, to get some first hand experience in their field of interest from professionals and businesses, to exchange knowledge, and not the least, enjoy sunny Cabo San Lucas.
During the four meetings with students, we focused mostly on the communications and social media marketing aspect of business here in Cabo San Lucas. We talked about the overall communications process and dealing with clients. During our social media workshop we learned how to create a social media plan and editorial calendar. We created editorial calendars for real clients from different fields of industries, and drew examples how they can apply what we’ve learned to their environment, knowledge, and companies they work with.
Besides learning about marketing, social media, public relations, advertising and business in general, the students had a rich program of getting to know the local culture, food, history and nature. They went snorkeling, deep sea fishing, snuba diving, parasailing. They visited the famous Art Walk in San Jose del Cabo, and learned how to cook real Mexican food with the locals. Not to forget, they shortened their cold Tennessee winter for three sunny weeks in Cabo.
Personally, I loved how engaged, interested and willing to learn the students were. I loved their fresh perspective on Cabo, business, and living, their enthusiasm and humor. It was our pleasure being part of MTSU’s Study Abroad program, and we look forward to it becoming a tradition!
Thank you for everything John, Vanessa, Sawyer, Sydney, Chelsea, Kimberly, Diana, Montana, Shira and Rachel!
Our social media strategies are constantly evolving, adapting and changing. And while you probably map out your social media strategy each year, and have is as a part of general marketing strategy of your brand or company, we all know that adaptation and flexibility is key, and that the only constant thing is change.
And while it’s hard to predict what the future holds for social media, there are certain trends that can be pinpointed. Below are 10 social media trends for the next decade, as predicted by Peter Kim from Cheil.
10 Social Media Trends for the Next 10 Years:
The way consumers use sites and the way brands participate and engage have changed fundamentally over the past 10 years. Brands must adopt customer relationship and engagement strategies that harness data for long-term growth.
Social media has long escaped the scrutiny of the chief financial officer and it’s time for brands to monetise social media efforts. Fashion brands, such as Burberry and Ralph Lauren, understand this and have made their runway videos shoppable. Now, every brand should incorporate financial calls to action in social media content.
** Facebook, Pinterest and Instagram have or are in the process of introducing Buy buttons already.
Consumers are finding it increasingly difficult to digest long-form content. When browsing, users want to get to the heart of the message as quickly as possible. The more snackable a brand makes its content, the more social it will be. Easy to understand means easy to share, which translates into better results for content and campaigns.
Currently, ad placement and publishing in social is a manual process. This will evolve to better utilise data and computers. Most advertisers are already shifting display and video budgets into this type of media buying, and social media will follow suit. Why? All consumers hate ads because of interruption, irrelevance and clutter. Programmatic placement (the insertion of ads and native content into social media sites) can help drive context, relevance and efficiency of messaging.
The power of our increasingly powerful mobile devices as social utilities are where great potential lies. The ability to develop transformative applications that connect individuals to individuals but also societies to societies holds great potential.
Increasingly powerful and affordable technology allows people to create more content than ever before. In fact, 90% of the world’s data has been created over the past two years. Because of this information overload, people will filter out messages to hear only what they want to hear, creating segmented and sheltered media channels.
Social media sites act as brand graveyards, filled with the tombstones of dead campaigns that were only meant to survive a single campaign. From TV commercials and billboards to microsites and social media accounts, brands must focus on using platforms for long-term relationship building.
China currently contributes the greatest percentage to global GDP growth. However, many Chinese social media sites remain focused on the local market. Over the next 10 years, these sites will shift their focus beyond the “great firewall” and enter overseas markets.
With all the excitement about wearables, it’s easy to forget about the internet of things. More importantly, it’s the concept of addressability – the ability for a device to receive a message or signal – that brands need to figure out. The natural evolution of consumer devices is into implantables, which are the ultimate personal technology.
Some brands, such as Dove and Nike, have discovered that supporting social good can have a greater impact than feeding individual egos. Other brands will follow suit and use social media efforts to look at the long tail, identifying opportunities to foster empowerment and equality aligned with brand values.
Brands must change their mindset to engage successfully in the future. Marketers must embrace their inner digital geek and learn to love technology. To harness trends, they must look beyond their borders, specifically to the east where Asia leads the way. Realising that their current techniques are outdated will lead brands to new strategies for success in the next decade.
What do you think are the social media trends for the next decade? Leave a comment below. It will be interesting to see in a couple of years how these predictions stand in that time’s reality.
If picture says more than a thousand words, than video says even more. It’s no secret that photos, video and any visual content is very important for your social media strategy; not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer.
While we only remember about 20% of what we read, we retain as much as 80% of what we see. (tweet)
But visual content for the sake of visual content isn’t good enough. If you want your images to engage your fans, followers, and prospects, they have to be good.
But what exactly does “good” mean when it comes to visual content? There’s a lot to it: great topic, proper dimensions adjusted for publishing in each social media channel, effective design, attractive colors, promotional strategy … and a game plan to maximize your ROI.
To help you create that game plan and boost engagement with your visual content, HubSpot teamed up with Market Domination Media to create the infographic below. It’s really useful and I hope it’ll help you in planning your upcoming social media strategy and next social media activities.
If you have questions about visual content, content marketing, social media strategy, infographics or anything else related to promoting your brand online and engaging in the social media world, send us an email here.