11 Favorite Things in 2015

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2015 was a fantastic year, and our plan is to make 2016 even better.  Here are just some of our favorite things in 2015, in no particular order of preference:

  1. Blog strategy we created for Pisces Real Estate proved very successful; it generated 3 real estate sales, resulting in more than $1 mio USD. There’s no better proof that a good blogging strategy works!
  2. Another blog strategy that took off in the last two years is for Luxury Villa Collections. Their local guide to Los Cabos and travel tips are driving the visitors through the roof!
  3. A10 architecture studio and their collaboration in CapaLab with a social housing project in rammed earth was a winner in at least two categories. First, they helped provide a solution for sustainable social housing for the most affected by Hurricane Odile in Los Cabos. Besides that, their Casa O was selected to be presented at the Venice Biennale 2016. Well deserved! Media outreach we did for the project resulted in several top publications as well.
  4. We’re proud of our clients Pisces Sportfishing – in the last year alone they won several fishing tournaments; among them  Los Cabos Billfish Tournament 2015 with the largest tuna, two wins at the Los Cabos Tuna Jackpot 2015 and the Los Cabos Big Game Charter Boat Classic. Pretty great fishing year, and well deserved! Read the news here.
  5. Our social media client and friend, writer Madison Lake published 2 books in 2015 (that’s six books in total for her). Unexpectedly, one of the books was dedicated to our owner, Romana Lilic – we’re so honored. If you haven’t read any of her books yet, you can start now. Find them here.
  6. Capella Ixtapa received another series of accolades in 2015: Ranked #5 “Best Hotels in Mexico 2015” by U.S. News & World Report; Ranked #6 “TOP 25 Hotels in Mexico” by TripAdvisor; 2015 Ranked #8 “TOP 25 Hotels for Romance” in México, by TripAdvisor; Ranked #6 “TOP 25 Luxury Hotels in Mexico” by TripAdvisor; Ranked #3 “TOP 25 Best Services Hotels” in México by TripAdvisor. Top!
  7. International media strategy for Acapulco Chairs brought them to the biggest Canadian daily, La Presse Canada. See the feature here.
  8. 176% increase in Facebook followings for Captain Tony’s thanks to a well-planned and executed social media strategy and great collaboration toward the same goal with the client.
  9. Branding projects for Alma Vallejo Cabo Makeup and Hair Professionals, and Indigo Pilates Studio.
  10. Collaboration with Middle Tennessee State University, MTSU, and creating a social media workshop for students during their 3-week study abroad project in Cabo San Lucas.
  11. Traveling all around Mexico with Pink Palm Photo.

At LA76 Strategic Design we are grateful for all our clients and business partners, and look forward to amazing 2016 together!

Mala and Mantra’s “I Am Cabo” Collection Raises Funds For Cabo Locals Damaged by Odile

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At LA76 Strategic Design we are proud to be part of Mala and Mantra’s efforts to help build awareness and raise funds for the most damaged by Hurricane Odile.  Mala and Mantra‘s I Am Cabo Collection is the first in the “Crafted for a Cause” Series, with the aim to benefit relief efforts in Los Cabos on the one year anniversary of hurricane Odile. LA76 is part of the project with lifestyle and product photographs of the collection.

Mala and Mantra, a consciously created accessories company, has launched its “Crafted for a Cause” line designed to raise funds for pressing social causes.  The first in the series is the “I Am Cabo Collection,” a Cabo-inspired bracelet line that will donate five dollars of every sale to the Cabo Hurricane Fund, a nonprofit organization committed to providing emergency relief and rebuilding the Los Cabos neighborhoods of Mexico that were devastated by Hurricane Odile last September.

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Inspired by the colors and textures of the famous Cabo arch and picturesque sun, sea, and sand, this beautiful collection for both men and women features two mala bracelet variations strung with whitewood, rosewood, yellow jade, picture jasper, and howlite turquoise.

Hurricane Odile, one of the most destructive hurricanes on record in the region, destroyed an estimated 8,000 homes primarily in the poorer urban communities, displacing thousands of families.  While the economic and tourist regions have largely been rebuilt over the past year, many local residents still lack permanent housing.

The Cabo Hurricane Fund was formed to support these most vulnerable communities in Los Cabos, and this past August, the first family was able to move into their new home (read more about it here).  The sustainable social housing solution was strategically planned and designed by Capa LAB‘s founders Mariano Arias Diez (a10 studio) and Gonzalo Elizarraras (fabriKG).  With current funding, the Cabo Hurricane Fund will be able to build about 30 more houses, but hopes to continue their work through further partnerships and support from companies like Mala and Mantra.

“The I Am Cabo collection will be an incredible support for the Cabo Hurricane Fund project,” says Craig Nason, associate director of the Grassroots Global Development Foundation, which has managed the fund. “Beyond bringing funding to our housing projects, the pieces themselves capture the beauty and resilience of the Cabo community.  They are a reminder of our initial vision and a celebration of the global community that is participating in post-Odile recovery.”

In the future,  Judith Compton, the founder and creator of the California-based accessories line, plans to continue “Crafted for a Cause” with collections that will raise money for causes including breast cancer research and support for children and education in impoverished communities, as well as establish jewelry-making programs that will support women in need.  To have the greatest impact possible, Mala and Mantra conducts extensive research to ensure that each non-profit supported allocates the majority of funds directly towards its cause.

“I created Mala and Mantra to spread the message of mindfulness, empower underprivileged women through sustainable work, and provide support to those who need it most,” Compton says. “While all of our current items are crafted by a fair trade women’s cooperative in the Philippines, I also wanted to design a new collection several times a year that would assist and provide wellness to the global community.”

The “I am Cabo” bracelets are beautiful, fun to layer and mix, and everyone at LA76 team uses them daily!  To get your  #IAmCabo bracelet or learn more about #CraftedForACause, please visit their website here.

The I am Cabo bracelets are available for purchase also in Cabo San Lucas at: The Spa at Pedregal, AlmArte at Resort at Pedregal, V Fraiche restaurant, Villa Valentina, and One & Only Palmilla.

mala-and-mantra-la76-3aAbout Mala and Mantra:  Mala and Mantra was created in Spring 2013 by retail industry expert Judith P. Compton.  Its debut collection of fashionable, handmade, and hand-knotted mala bead bracelets and necklaces was unveiled in February 2014 and features a lineup of 36 products designed with intention in San Diego and consciously created in the Philippines.  With a focus on wellness, mindfulness, and self-discovery, Mala and Mantra products support their wearers in living a life of intention.

Photo credit: LA76 Photography

Sustainable Housing Project for Affected by Hurricane Odile Breaks Ground in Los Cabos

Today we’d like to share with you a fantastic project created by our friends at CAPALab – we believe that this project will have a great effect on our community in Los Cabos.  You have probably heard about the devastation that hurricane Odile left in Los Cabos and Baja in September 2014.  The damage was catastrophic, and many people were left without homes and without everything.

CAPALab, formed by Mariano Arias-Diez from a10 studio, and Gonzalo Elizarraras from fabriKG, created a social housing project that seeks to benefit and help in a sustainable and smart way the most affected families by hurricane Odile.  The fist house, “Casa 0” broke ground last week, and we’re excited to follow the progress in the following months.  Casa 0 is just the first of many homes within this sustainable housing project created by CAPALab.  Mariano and Gonzalo with their team developed this project by the invitation of Cabo Hurricane Fund.

Last week, the local press, neighbors, Cabo Hurricane Fund and CAPALab team, as well as the owners of the first home, Juan and his wife, were present at the construction site, where the works for Casa 0 broke ground.

Casa O aims to be a sustainable home, and encourages a smart growth, housing prototype.  A project designed with rammed earth and for self-construction, with a construction cost of under $10,000 USD, is open and welcoming of the free interpretation and adaptation of its inhabitants, creating a flexible housing model that fits both the lifestyle of its owners as to the territory and climate where it is located.

Some photos from the construction start below, for more please visit: CAPALab, a10 studio and fabriKG.

Mariano Arias-Diez (far right) and Gonzalo Elizarrarás (far left) co-directors of CAPALab, explaining the project to the assistants along with Juan and his wife and the team of CAPALab
Mariano Arias-Diez (far right) and Gonzalo Elizarrarás (far left) co-directors of CAPALab, explaining the project to the assistants along with Juan and his wife and the team of CAPALab
Juan (on the right) with his wife (on wheelchair) posing happily for the press cameras.
Juan (on the right) with his wife (on wheelchair) posing happily for the press cameras.
Site for house #1 of ‘Casa O’, and future home of Juan and his family!
Site for house #1 of ‘Casa O’, and future home of Juan and his family!

a10 studio

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Branding and design of corporate visual identity for the architecture office a10 studio. The CVI included design and development of a logo, business cards and business correspondence paper and stationery.

Design and customization of website-portfolio for architecture office a10studio, based and developed using Indexhibit platform.
Also development of a tumblr based blog for the same studio and the customization of the theme.

Branding y diseño de imagen corporativa para la oficina de arquitectura a10studio. El diseño incluyó desarrollo y diseño de un logo, tarjetas de presentación y papelería.

Diseño y personalización del sitio web – portafolio para la oficina de arquitectura a10studio, basado y desarrollado utilizando la plataforma Indexhibit.
También se desarrolló un blog basado en tumblr asi como la personalización de este.

client | cliente: a10studio
location | ubicación: Mexico
date | fecha: 2008

www.a10studio.net

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